Brand & Experience Strategy - Director

Let’s face it: out-of-pocket expenses suck. And manual expense spreadsheets are old-school. No one wants to wait until payday to be reimbursed for something they bought for work, and finance teams have better things to do than spend hours tapping away on Excel. At Pleo, we’re on a mission to change this. We’re here to make spend management surprisingly effective and empowering – for finance teams and employees.

We’re doing away with an outdated business process to end out-of-pocket spending, encourage autonomy and give finance teams trust in employees. You'll be selling the SaaS tool (company spending solution) that comes with physical pre-paid cards that are then distributed to all employees of the company. But Pleo’s about more than just paying for stuff. You’ll be helping our customers simplify and streamline their invoices, reimbursements, subscriptions – the lot.

About the role

Are you an experienced brand strategist, looking for your next big challenge? Well, we have just the job for you. 

As part of the core Pleo experience, the brand strategist is responsible for evolving Pleo’s strong brand platform to a competitive brand and north star for the organization by distilling its purpose, promise and principles to accelerate Pleo’s sustainable growth. 

Sitting within our core experience and at the intersection of our product and commercial teams, the brand strategist ensures the brand aligns with business goals and supports key touchpoints in product, service and commercial to bring the strategy to life in the markets. 

The brand strategist defines and evolves the brand purpose and positioning, brand and product architecture and growth landscapes. In close collaboration with BI, product marketing and design, you will be responsible for translating the brand strategy into tools for Pleo domains and competences that ensure it is implemented in every part of the Pleo experience: in product, marketing, comms, commercial, internal and employer branding. 

Keep on reading if you’re looking for a high-impact role, working with  customer-obsessed and (we like to think) extremely friendly teams that are building the next generation of cash flow optimisation products.

You’ll thrive in this role if…

• You have strong experience creating, evolving and leading superior brands 
• You have experience from building superior brand in B2C and B2B 
• You’re market and customer insights driven and know how to turn those into brand love and business success.
• You have a track record designing,and implementing brand strategy in a way that aligned and inspired the organization and led to measurable business results
• You thrive in cross-functional teams and know how to influence and impact across organizational borders 
• You know to work insight and data based
• You are curious, technologically savvy and not afraid of getting hands-on in the details.
• You’re a strong and inspiring communicator

Things you’ll be doing...

• Partner with insight, product marketing and product to grow an experience that our customers will prefer over competition.
• Ensure product, brand and commercial campaigns are centered around Pleo customers’ needs and set up to build brand equity
• Enable teams across the organization to build, sell, market and communicate the brand.
• Partner and become a conduit between Insight, Product and the Commercial teams as well as Creatives and Marketing at Pleo, ensuring departments are aligned towards building a strong, global brand.
• Act as advisory stakeholder to brand marketers and creatives for the development and execution of brand and content campaigns.

Show me the benefits! 

• Your own Pleo card (no more out-of-pocket spending!)
• Lunch is on us - with catering in our London offices 🍜
• Private health insurance to ensure you’re fit in body and mind to do your best work
• We offer 25 days of holiday + your public holidays
• Option to purchase 5 additional days of holiday through a salary sacrifice
• We’re trialling MyndUp to give our employees access to free mental health and wellbeing support with great success so far  ❤️‍🩹
• Access to LinkedIn Learning - acquire new skills, stay abreast of industry trends and fuel your personal and professional development continuously 
• Paid parental leave - we want to make sure that we're supportive of families and help you feel that you don't have to compromise your family due to work 👶