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Apple

Americas Paid Search Program Manager

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Culver City, California, United States

18h ago
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Job Description

Description

Description
Our team owns the conception, planning, and execution of Paid Search marketing campaigns that drive a significant portion of Apple’s traffic and revenue. We know that Paid Search presence is a critical extension of Apple’s marketing - and needs to be at the same level of quality as how we design our products. We work with many key partners across the Apple organization, including Brand, Product Marketing, Analytics, Legal, and Finance. The Americas Paid Search Program Manager will: - Provide hands-on management of Americas search engine marketing program, from planning to tactical execution (set up, launch, tracking) of Search and Shopping (PLA) campaigns across Google and Bing. - Track cost, traffic and revenue performance against weekly and quarterly goals, and optimize to improve value based on performance - Evaluate opportunities against financial goals and brand fit, testing as appropriate. - Stay ahead of the latest developments in the search engines, digital marketing landscape, and industry tools.

Minimum Qualifications

Minimum Qualifications
  • 4+ years of experience managing Paid Search / SEM programs
  • An in-depth understanding of Pay-Per-Click (PPC) campaign management and optimization practices
  • Proficiency in Microsoft Excel
  • Ability to work well independently as well as part of a cohesive, high-performing team

Key Qualifications

Key Qualifications

Preferred Qualifications

Preferred Qualifications
  • Bachelor’s Degree
  • Google Ads certification and experience with Bing Ads
  • Marin, Adobe, Doubleclick, SA360 or Kenshoo bid management system experience
  • In-house management of Search Marketing and/or e-Commerce experience is a plus
  • Attention to detail with strong organizational and time management / prioritization skills
  • Experience managing and optimizing product feeds
  • Experience with account re-organization and full understanding of how to best segment keywords, match types and audiences.
  • Spanish, Portuguese or French language skills not required, but would be helpful

Education & Experience

Education & Experience

Additional Requirements

Additional Requirements

Pay & Benefits

Pay & Benefits
  • At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $108,200 and $165,200, and your base pay will depend on your skills, qualifications, experience, and location.

    Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

    Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

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  • Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.

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