Product Marketing Manager, Amazon, North America Stores Marketing

North America Stores Marketing is on a mission to make Amazon the most-loved shopping destination. We aspire to meet customers where they are with a steady drumbeat of inspiring, relevant, and automated content that builds upon recent shopping missions while also introducing new and timely ideas. The NASM Collections Team supports content creation & discovery by driving automated product curation and programming to help showcase new & timely products to millions of Amazon customers. We are the bridge between Marketing, Technology, and Science, helping to fuel automated product curation for exciting stories like Seasonal Events, Holiday, Customer's Most Loved, Premium Brands, New Arrivals, and more! With the help of technology, you will transform a content plan into collections of new and interesting products to help our customers sort through Amazon's selection.

The ideal candidate is a strong product marketer who is data-driven, detail-oriented, and comfortable with ambiguity. You should love engaging with our products onsite. You will partner with content marketers, curation experts, channel owners, and cross-functional stakeholders to develop brand-burnishing, best-selling, trend-forward product collections leveraging Large Language Models (LLMs). You will be responsible for driving alignment across teams for key brand inclusion, key product types, and what we expect to see in the selection. You will then translate those product requirements into Business Requirement Documents, prompt engineer our LLM prompts to deliver them, and audit/QA the output. Ultimately, you will submit feedback to our tech partners to make our models better and better each time we use them.

As a leader on the team, you will be expected to influence across the organization, streamlining processes and implementing simplified solutions. You will contribute to go-to-market (GTM) narratives and flashes, and present to leadership to secure alignment. This role provides a great opportunity to make an outsized impact by driving discoverability and engagement across onsite and offsite channels, shifting customers' perception of Amazon and motivating them to shop.

Key job responsibilities
- Partner with content marketers to produce bar-raising product collections in support of key NASM workstreams like Seasonal Events, Seasonal Favorites, and Premium Brands. This involves translating a high-level content plan (e.g., Spring Break) into key product categories and brands, engineering a natural language prompt into our LLM, auditing the output, and adjusting accordingly.
- Collaborate with channel owners to define targeting and experimentation opportunities for product collections.
- Contribute to narratives and flashes to gain leadership buy-in on strategies.
- Report on the impact of collections and their performance.
- Identify and implement opportunities for processes improvement through the creation of SOPs and RACIs.- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.