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Apple

Apple Video Marketing Manager, Canada (15-Month Contract)

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Toronto, Ontario, Canada

1d ago
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Job Description

Description

Description
Define clear marketing priorities for Apple TV+ in Canada, aligned to global marketing strategy and accounting for market nuance. Leverage data and local insights to craft and implement growth-driven marketing programs. Manage and expand business relationships with existing and prospective partners. Run performance marketing using understanding of current tools, strategies and trends in video. Define local growth marketing strategy to drive acquisition and engage customers. Plan consumer and partner activations and events tied to key titles and local moments. Work cross-functionally across Apple to elevate Apple TV+ priorities. Work closely with our editorial, business and marketing teams to build locally relevant campaigns around new releases and local moments. Remain hands-on with projects from beginning to end.

Minimum Qualifications

Minimum Qualifications
  • Deep understanding of the digital and video landscape in Canada.
  • Experience building impactful marketing campaigns across functions including partner marketing, growth marketing, and paid media.

Key Qualifications

Key Qualifications

Preferred Qualifications

Preferred Qualifications
  • 7+ years of marketing experience in the video industry, preferably with a focus on subscriptions.
  • Deep understanding of digital and above-the-line marketing channels, including advertising, acquisition marketing, direct marketing, and social media.
  • Analytical expertise to optimize performance and communicate results effectively to partners and leaders.
  • A self-starter with the ability to think creatively and identify new opportunities.
  • Highly collaborative with extraordinary social and relationship-building skills.
  • Outstanding project management skills and the capacity to balance multiple priorities simultaneously.
  • Ability to work with international peers collaboratively across timezones.
  • Passion for and understanding of Apple’s brand, products, and Apple TV+.
  • Proficiency in French a plus.

Education & Experience

Education & Experience

Additional Requirements

Additional Requirements

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