Head, Performance Marketing

Picsart is seeking a Head of Performance Marketing to lead our global user acquisition, growth, and retention initiatives. This role is critical in driving scalable and sustainable growth by leveraging data-driven strategies across multiple digital marketing channels. As a key leader within the marketing team, you will be responsible for optimizing performance campaigns, managing budgets efficiently, and working closely with cross-functional teams to enhance customer acquisition and lifetime value.

By joining us, you will benefit from

• An honest, open culture that emphasises feedback and promotes professional and personal development.
• Hybrid work model — our team is distributed worldwide, from Armenia to US, UK, Germany, Spain and Romania.
• Well-being benefits (including a monthly well-being fund).
• An environment that fosters innovation and creativity, a culture with the ability to pilot new trends.

You will

• Develop and execute a comprehensive performance marketing strategy to drive user acquisition, retention, and revenue growth.
• Manage and optimize multi-channel paid campaigns across search, social, display, and affiliate networks.
• Lead a team of  marketers, providing guidance, setting KPIs, and driving execution
• Analyze campaign performance, extract insights, and optimize for maximum ROI
• Oversee budget allocation, ensuring cost-effectiveness and efficiency in marketing spend.
• Collaborate with product, data and creative teams to refine audience targeting, messaging, and overall campaign effectiveness.
• Utilize A/B testing and conversion rate optimization techniques to enhance marketing performance.
• Stay ahead of industry trends, best practices, and emerging technologies to maintain a competitive edge.
• Implement marketing automation tools and leverage AI-driven insights for scaling campaigns effectively.
• Report on performance metrics and provide strategic recommendations to executive leadership.

About you

• 7+ years of experience in performance marketing, growth marketing, or related roles, with at least 3 years in a leadership position.
• Proven track record of scaling user acquisition efforts in a fast-paced digital environment.
• Deep expertise in paid media platforms (Google Ads, Meta, TikTok, Youtube etc.), attribution models, and analytics tools.
• Strong analytical skills with experience in data-driven decision-making and proficiency in tools such as Google Analytics, AppsFlyer, Data-AI/Sensor Tower
• Experience managing marketing budgets with a focus on efficiency and ROI
• Ability to work cross-functionally and collaborate with product, design, and engineering teams.
• Strong leadership and team management experience, with the ability to mentor and develop talent.
• Excellent communication and presentation skills, with the ability to translate complex data into actionable insights.
• Passion for innovation and staying ahead of digital marketing trends.