Brand & Product Marketing Manager DACH (f/m/d/x)

Your role

As Brand Marketing Manager DACH (f/m/d/x) you will play a central role in shaping how our brand connects with customers across Germany, Austria, and Switzerland. You’ll take ownership of crafting and executing locally relevant brand campaigns and go-to-market strategies that bring new products and innovations to life.

You act as the key link between our central marketing team as well as local markets—ensuring global messaging is translated into compelling, locally resonant stories. With full responsibility for the brand marketing budget, you monitor performance, analyze results, and continuously refine strategies to maximize impact.

Please note that this position is limited to 24 months (a later extension ca be considered).

Your area of responsibility

• Local Brand Campaigns: You translate global brand strategies into locally relevant, multi-channel campaigns by owning  the end-to-end process — from concepting  to execution and performance evaluation across digital, social, and selected offline channels
• Go-to-Market Strategies for New Product Launches: You partner with product and cross-functional teams to create and execute launch strategies for new offerings in the DACH region ensuring seamless brand alignment and local relevance
• Product Marketing Efforts: You are the link between central the Product Marketing team and local brand needs by localising product messaging, storytelling product features and creating content that aligns with the brand and adds customer value
• Budget and Reporting: You manage the brand marketing budget efficiently and transparently, track spend, ensure ROI accountability and deliver clear, regular performance and financial reporting
• Monitoring and Analysing Brand Performance: You track brand and campaign metrics, extract insights, and recommend improvements to maximize the brand impact by using data-driven strategies
• Content Creation: You collaborate with internal creative and content teams to maintain brand consistency and create tailored content for ur customers in Germany, Austria and Switzerland
• Collaboration with Cross-Functional Teams: You are a brand ambassador within the organisation, partnering with teams across product, CX, performance marketing and CRM to ensure every customer interaction reflects a cohesive and delightful brand experience

Your profile

• A degree in Marketing, Communications, Business Administration (with a marketing focus) or a related field
• Solid understanding of brand building and marketing strategy, with the ability to adapt global concepts for regional success  as well as a proven track record of developing and executing impactful brand campaigns, including media planning, campaign performance tracking, and market research
• Highly organized and strong project management skills, enabling you to manage multiple priorities and timelines efficiently 
• A data-driven mindset that helps You turning insights into effective brand strategies
• Detail-oriented, quality-focused, and results-driven way of working
• You like taking ownership of your work and thriving in environments where you can work independently and drive initiatives forward
• Fluency in German and English, both written and verbal (both on Level C1), which enables you to clearly present ideas and insights
• Collaborative team player who builds effective cross-functional relationships and a confident presenter with the ability to influence stakeholders at all level
• Enthusiasm, curiosity and a genuine passion for food, innovation as well as the HelloFresh brand

What we offer you

• Modern and comfortable working space with great co-workers in Berlin-Kreuzberg
• Discount for HelloFresh boxes and Convini products
• Development possibilities along with internal trainings and a yearly central Learning & Development budget for teams
• Flexible working hours including Work From Home/Work from Abroad/Sabbatical Policy, as well as a home office set up budget 
• Extensive Onboarding and Buddy Program
• Social events including team events, Friday beers, company runs, book club, etc.
• Discounted fitness offers with our Urban Sports Club and John Reed partners, as well as yoga classes
• Well-being initiatives in cooperation with Headspace and Spill
• Childcare and company pension scheme benefit 
• Company pension scheme
• Monthly allowance for the Deutschlandticket

Are you up for a challenge?

Apply now with your complete application documents, also without a photo and without stating specific personal characteristics such as nationality or gender if you choose to do so. German or English language certificates and documents regarding residence and work permits are welcome.

We look forward to hearing from you!

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