Publisher Marketing Manager

About the Role

The Publisher Marketing Role at NewsBreak is a critical position that bridges technology, content licensing, and community building. This role requires a candidate who can fluently speak tech, possesses a background in content licensing with a data-driven growth mindset, and has a personality capable of fostering and growing a community. In this role, you will be responsible for scaling NewsBreak’s Self Service Publisher Platform awareness and driving new growth from publishers, particularly at the local level, and other content creators.

Responsibilities:

• Manage Marketing Campaigns: Execute impactful promotional and lifecycle marketing campaigns to improve publisher engagement and retention.
• Refine Referral Programs: Play a key role in developing and improving a referral program aimed at expanding our publisher base.
• Innovate with Unconventional Methods: Ideate, test, and scale unique growth hacking and guerrilla marketing strategies to create buzz and attract new local publishers.
• Create Engaging Content: Produce high-quality content, including case studies, white papers, blogs, to showcase the strengths of our publisher platform and enhance user experience.
• Drive Awareness: Run promotional campaigns to increase industry awareness of NewsBreak’s Self Service Publisher Platform.
• Collaborate for Success: Work closely with external partners to scale publishing business, and to create compelling success stories and case studies.

Minimum Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of relevant experience, ideally in the media tech, content licensing and/or digital marketing sectors.
• Data-driven: Strong analytical skills with an ability to translate data into action.
• Entrepreneurial Spirit: A self-starter who is comfortable with ambiguity and eager to take initiative.
• Experimentation-Led: A penchant for testing and optimizing to find the best solutions and eager to experiment with unconventional and cost-effective tactics to increase visibility and interest in our platform.
• Cross-Functional Collaboration: Ability to work seamlessly across teams including product, marketing, and account management.
• Experience: Prior experience with a self service or similar platform. Strong background in onboarding, paid conversion, retention, and referral growth in a similar industry.

Nice to have

• Viral Marketing Savvy: Understanding of the mechanisms behind virality in content and campaigns.
• Experience working with content publishers.
• Creative design experience with video or similar formats.

Benefits

We offer a competitive benefits package:

• Health, dental, and vision care for you and your family
• Top-tier 401(K) plan with company matching
• Paid time off and paid holidays
• Paid parental leave
• FSA and commuter benefits programs
• Team activity budget