About the Role

As a product manager, you will work on our fast-growing short video platform. Join us and be part of a team that’s building the future of video ads and monetization, making a huge impact on the platform and our community.

Responsibilities

• Lead the integration and optimization of multiple third-party DSPs into our mobile app to enhance ad performance while maintaining a safe user environment.
• Implement advanced ad optimization techniques like price floor optimization and dynamic cascading to improve advertising efficiency.
• Collaborate with cross-functional teams to refine our ad tech stack and operational frameworks.
• Define and execute strategies for launching non-ad monetization features such as live streaming, donations, and in-app shopping.
• Develop and manage go-to-market plans for new product features, aligning them with overall business objectives.
• Analyze performance data to inform product decisions and iterate towards achieving product-market fit.
• Build and maintain strong relationships with internal stakeholders and external partners to drive monetization initiatives.

Qualifications

• Bachelor's degree in Business, Marketing, Computer Science, or related field; MBA is a plus.
• Minimum of 5 years of product management experience in mobile advertising or digital monetization.
• Proven expertise in ad technology stacks and integrating third-party DSPs into mobile applications.
• Strong analytical skills with experience in ad performance optimization techniques.
• Demonstrated ability to define and execute monetization strategies and go-to-market plans.
• Excellent communication and cross-functional collaboration skills.
• Experience with non-ad monetization features like live streaming, donations, or e-commerce integrations is preferred.

Preferred Qualities

• Experience in investment banking or consulting firms are a plus
• Familiarity with video ads, content monetization, or ad tech ecosystems.
• Ability to thrive in a fast-paced, entrepreneurial environment, with a focus on solving complex problems and driving product innovation.

Benefits

We offer competitive benefits package:

• Health, dental, and vision care for you and your family (0 cost for employee)
• Top-tier 401(K) plan with company matching
• Paid time off and paid holidays
• Paid parental leave
• FSA and commuter benefits programs
• Team activity budget