Product Manager, Ads Data & Analytics

About the Role

As the Product Manager - Ads Data & Analytics, you will be at the heart of our data ecosystem, driving the development of our Data Management Platform (DMP), advertiser reporting tools, and internal analytics capabilities. You will collaborate cross-functionally with BI, engineering, and product teams to build tools and systems that maximize the value of our data for internal teams and external advertisers. This role is pivotal in shaping how we leverage data for ad targeting, reporting, tracking, and attribution while ensuring compliance with evolving privacy standards.

Responsibilities

Data Management Platform (DMP):

• Define and execute the roadmap for the DMP, enabling robust data collection, segmentation, and activation.
• Collaborate with engineering to ensure the DMP is scalable, efficient, and compliant with privacy regulations (GDPR, CCPA).

Advertiser Reporting & APIs:

• Lead the development of advertiser-facing reporting features, ensuring they are insightful, accurate, and user-friendly.
• Define requirements and collaborate with engineering on building APIs for programmatic reporting access.

Internal Dashboards & Reports:

• Partner with the BI team to design and enhance dashboards and reports for internal teams, enabling data-driven decision-making.
• Identify KPIs and ensure they are tracked accurately across systems.

User Profile Enrichment:

• Work with the news app team to integrate behavioral and contextual data into user profiles, enhancing ad targeting and personalization capabilities.
• Develop strategies to align user insights with ad platform objectives.

Tracking & Attribution:

• Oversee tracking methodologies, ensuring robust multi-channel and multi-device tracking.
• Drive improvements in attribution models (e.g., multi-touch, last-click) to deliver actionable insights for advertisers.

Compliance & Privacy:

• Ensure all data initiatives comply with industry standards and privacy regulations, advocating for ethical data use across the organization.

Requirements

Experience:

• 5+ years of product management experience, ideally in ad tech or data-driven products.
• Proven track record of delivering data products like DMPs, analytics dashboards, or reporting tools.

Technical Skills:

• Strong understanding of analytics platforms like Tableau, Looker, or Power BI. Fluent in SQL.
• Basic knowledge of APIs, ETL processes, and data pipelines.

Domain Expertise:

• Experience with ad targeting, campaign analytics, and attribution methodologies.
• Familiarity with DMPs, CDPs, and tracking technologies (e.g., pixels, SDKs). 
• Deep understanding of privacy regulations (GDPR, CCPA) and their impact on data strategy.

Soft Skills:

• Exceptional communication skills, with the ability to convey technical concepts to non-technical audiences.
• Strong problem-solving and decision-making abilities.
• Collaborative mindset, with experience working cross-functionally with BI, engineering, sales, and legal teams.

Benefits

We offer competitive benefits package:

• Health, dental, and vision care for you and your family
• Top-tier 401(K) plan with company matching
• Paid time off and paid holidays
• Paid parental leave
• FSA and commuter benefits programs
• Team activity budget