We use cookies to enhance your experience. By using our site, you agree to our use of cookies.

Fresha Logo

Fresha

Senior CRM & Lifecycle Marketing Manager (London)

Apply Now
🌎

London

1d ago
👀 1 views
📥 0 clicked apply

Job Description

About Fresha

Fresha is the leading marketplace platform for beauty & wellness trusted by millions of consumers and businesses worldwide.

Fresha is used by 110,000+ businesses and 450,000+ stylists and professionals worldwide, processing over 1 billion appointments to date. 

The company is headquartered in London, United Kingdom, with 12 global offices located across North America, EMEA and APAC.

Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its marketplace, while beauty and wellness businesses and professionals use an all-in-one platform to manage their entire operations with an intuitive subscription-free business software and financial technology solutions.

Fresha’s ecosystem gives merchants everything they need to run their business seamlessly by facilitating appointment bookings, point-of-sale, customer records management, marketing automation, loyalty, beauty products inventory and team management.

The consumer marketplace unlocks revenue potential for partner businesses by leveraging the power of online bookings and automated marketing through mobile apps and advanced integrations with major tech brands including Instagram, Facebook and Google.

Role overview

As part of our exciting growth plans, we’re looking for an experienced and results-driven Senior CRM & Lifecycle Marketing Manager to play a key role in shaping and executing our CRM strategy. This role will focus on delivering regular and automated communications to our database of businesses that rely on Fresha to power their operations daily.

Reporting to the VP of Marketing (Brand and Communications) and working closely with Product, Revenue Operations, Customer Experience, and the wider Marketing team, you will be responsible for developing and optimising our CRM programs. This includes driving lead activation, feature adoption, monetisation, and retention through a combination of ad hoc and automated marketing communications.

The ideal candidate is a CRM expert with hands-on execution experience and a strategic mindset, ideally within a fast-paced two-sided marketplace environment. You’ll have deep experience working with HubSpot and be comfortable managing both marketing and sales/commercial CRM workflows. While the primary focus will be on a B2B audience (businesses using the Fresha platform), the role will also expand to include B2C communications (end customers booking appointments through our marketplace).

This is a crucial role in ensuring engagement and conversion at every stage of the marketing funnel while implementing best practices across HubSpot to maximise impact. You’ll also serve as a key CRM advocate within the business, managing our relationship with HubSpot and supporting internal teams in leveraging the platform effectively.

To foster a collaborative environment that thrives on face-to-face interactions and teamwork, Fresha employees work from the office five days per week. 

London office address: The Bower, 207-211, Old St, Tower, London EC1V 9NR
Apply Now

More Jobs at Fresha

Locations
Jobs by Title
Jobs by Type