Senior Brand Marketing Manager

HoneyBook is the leading client relationship platform for independent businesses. It powers billions of client interactions through tools for attracting leads, connecting with clients, booking projects, and managing payments. With HoneyBook, any independent professional can scale themselves and their business. Since the company was founded in 2013, HoneyBook members have built over 25 million client relationships and processed $11+ billion in payments on the platform. By providing an integrated suite of tools, HoneyBook simplifies workflow for independent professionals, serving as a center of gravity that streamlines operations from initial contact to final payment. 

Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership and have a growth mindset. We know experience comes in many different forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have similar experience to what we are looking for, we encourage you to apply.

About the role: 

This role is hybrid either in our San Francisco or New York office, 2-3 days per week. The expectation to start is to be in office on Wednesday and Thursday. 

As the Senior Brand Marketing Manager at HoneyBook, you’ll spearhead the strategic direction and execution of full-funnel paid marketing campaigns. Your role will involve collaborating with stakeholders, developing innovative marketing strategies, and optimizing campaigns across multiple channels, including social media, product marketing, and content marketing. You’ll manage budgets, analyze campaign performance, and present actionable insights to senior stakeholders, ensuring our marketing efforts align with business goals and drive measurable success.

In this pivotal role, you’ll influence our brand’s perception in the market and develop compelling creative strategies for paid media and content marketing. You’ll build strong relationships with internal and external partners, identify brand marketing opportunities, and create comprehensive measurement plans for full-funnel campaigns. By leveraging your expertise in performance marketing, you’ll play a crucial role in driving channel growth, enhancing brand engagement, and supporting HoneyBook’s position as the leading solution for independent business owners.

Your success will be measured by your ability to develop and execute effective marketing campaigns, drive top-of-funnel acquisition funnels, and achieve meaningful brand engagement. This is a unique opportunity to shape the HoneyBook brand and contribute to our growth and success in the marketplace.

Here are a few things you will do: 

• Collaborate with stakeholders to develop and execute innovative, full-funnel paid marketing campaigns across social media, product marketing, content marketing, lifecycle, and owned surfaces
• Establish and monitor spend and key performance indicators (KPIs), analyze campaign performance, optimize campaigns, and present actionable insights to senior stakeholders
• Allocate and manage budgets for various marketing campaigns and platforms
• Proactively identify brand marketing opportunities and develop strategic plans, including objectives, scope, timeline, and budget
• Lead the development of compelling creative strategies for paid media, content marketing, and landing pages
• Create measurement plans for full-funnel marketing campaigns including brand lift, conversion lift, and matched market testing (geo testing)
• Build strong relationships and collaborate with internal and external partners to drive high-quality solutions and campaign success
• Develop comprehensive paid media strategies aligned with business goals
• Identify target audiences and determine the best channels and tactics to reach them

Here is what we're looking for in a candidate: 

• 7+ years of experience in digital marketing, ideally within a B2B/B2SMB SaaS environment
• Strong understanding of performance marketing and demonstrable experience with SEM, display advertising, social media marketing, YouTube, and other relevant channels
• Experience with business intelligence tools such as Looker
• Strong understanding of brand lift and conversion lift studies, and experience with landing page testing
• Ability to align marketing initiatives with broader business goals and objectives
• Experience with lead generation strategies
• Excellent presentation skills and the ability to effectively communicate with senior stakeholders
• Ability to work with ambiguity and prioritize projects based on potential impact toward company growth

The good stuff:

• Mission-driven: You'll be joining more than just another startup - our members are at the heart of everything we do.
• Impact: We move quickly and encourage every employee to push the envelope. Our best ideas come from out-of-the-box thinking and innovation; be ready to fail fast and often!
• Compensation: We offer a competitive salary + meaningful equity based on merit.
• Benefits + Perks: From wellness programs to exceptional family leave policies, the health and happiness of our employees is foremost.
       - Base pay: $160k - $200k depending on experience and skills + equity
  

Our core values:

• People come first - As we explore opportunities and work through challenges
• Raise the bar - We push for greatness - for ourselves and our members
• Own it - Trust and ownership let us make decisions with confidence
• We love what we do - And what we create for our members
• Keep it real - Authenticity, respect and transparency are at our core

The opportunity at HoneyBook is huge – our primary customers today are creative businesses that generate in aggregate $150B in revenue per year in the US. Founded in 2013, HoneyBook is based in San Francisco and Tel Aviv, has raised $498M and is funded by Tiger Global Management, Norwest Venture Partners, Aleph, Hillsven Capital, OurCrowd, Durable Capital Partners LP, Vintage Investment Partners, Battery Ventures, Citi Ventures, Zeev Ventures and 01 Advisors.

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