Lifecycle Marketing Manager

HoneyBook is the leading client relationship platform for independent businesses. It powers billions of client interactions through tools for attracting leads, connecting with clients, booking projects, and managing payments. With HoneyBook, any independent professional can scale themselves and their business. Since the company was founded in 2013, HoneyBook members have built over 25 million client relationships and processed $11+ billion in payments on the platform. By providing an integrated suite of tools, HoneyBook simplifies workflow for independent professionals, serving as a center of gravity that streamlines operations from initial contact to final payment. 

Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership, and have a growth mindset. We know experience comes in many forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have similar experience to what we are looking for, we encourage you to apply.

As the Lifecycle Marketing Manager, you’ll be responsible for helping drive the strategy, coordination, and execution of our lifecycle roadmap for trial users and new members; driving engagement and crafting experiments that increase subscriptions, product adoption, and activation. You’ll do hands-on work in our marketing automation tool, Iterable, building emails, in-app notifications, and pushes, as well as strategic planning work, creative briefing, and experiment design. 

This role is hybrid to our SF office, 2-3 days per week (current expectation is Wednesdays and Thursdays in-office). 

Here are a few of the things you will do:

• Campaign Strategy & Execution: Develop and execute lifecycle marketing campaigns (email, in-app messaging, push notifications, etc.) that engage customers at key touchpoints in their lifecycle.
• Segmentation & Personalization: Use customer data and segmentation strategies to craft personalized messaging and offers tailored to different audience segments.
• Optimization & Testing: Continuously test and optimize campaigns, leveraging A/B testing and data-driven insights to improve performance.
• Cross-Functional Collaboration: Work closely with Product Marketing, Data, and Creative teams to build integrated campaigns that align with the in-product experience.
• Analytics & Reporting: Analyze key performance metrics to measure the success of campaigns and provide actionable insights to optimize future initiatives.

Here is what we’re looking for in a candidate: 

• Strategic thinker who is able to translate product insights into impactful & engaging lifecycle campaigns
• Strong analytical skills with the ability to generate hypotheses centered in data, see through the noise, and leverage that knowledge to improve performance
• A self-starter who is excited to dive into data and company resources to find answers, develop new ideas, and unblock themselves
• Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams
• Someone is who excited by impact and is constantly looking for new and interesting ways to optimize performance of their campaigns

Here is what is needed:

• 4+years of experience working in a growth, engagement, or lifecycle marketing role at a high growth tech company.  Experience at product-led or subscription-based companies is a plus
• Experience in both creating lifecycle strategy and experiment plans as well as hands-on experience building and launching campaigns
• 2+ years of experience in an enterprise-level marketing automation tool such as Iterable, Braze, Customer.io, etc.
• Demonstrated experience in A/B testing in lifecycle marketing programs that resulted in improved business metrics

The good stuff:

Mission-driven: You'll be joining more than just another startup. Our members’ success is at the heart of everything we do.Impact: We move quickly and encourage every employee to push the envelope. Our best ideas come from out-of-the-box thinking and innovation; be ready to fail fast and often!Compensation: We offer a competitive salary and meaningful equity grants.Base pay is $100k-$120k, depending on experience and skills. Benefits & perks: From wellness programs to exceptional family leave policies, the health and happiness of our employees are foremost.

Our core values:

People come first: We prioritize people as we explore opportunities and work through challenges.

Raise the bar: We push for greatness—for ourselves, each other, and our members.

Own it: Trust and ownership let us make decisions with confidence.

We love what we do: We bring passion to our work and love what we create for our members.

Keep it real: Authenticity, respect, and transparency are at our core.

The opportunity at HoneyBook is huge. Our primary customers today are creative businesses that generate $150B in revenue per year in the US. Founded in 2013, HoneyBook is based in San Francisco and Tel Aviv, has raised $498M, and is funded by Tiger Global Management, Norwest Venture Partners, Aleph, Hillsven Capital, OurCrowd, Durable Capital Partners LP, Vintage Investment Partners, Battery Ventures, Citi Ventures, Zeev Ventures, and 01 Advisors.

Follow us on Medium, BuiltIn and Instagram to catch the latest stories about HoneyBook.