Customer Advocacy & Marketing Manager

About The Role & Team

We’re on a mission to dominate the Digital Analytics category, and customer marketing plays a critical role in our success. We’re looking for a dynamic Customer Advocacy & Marketing Manager to champion our customers’ voices and amplify their stories.

In this role, you will lead customer advocacy programs, manage customer reference initiatives, and support media, investor, and campaign-related customer engagement. You’ll help build a strong customer community and position our customers as industry pioneers.

If you’re a creative storyteller, a strategic thinker, and a results-driven marketer, this role is for you!

 As a Customer Advocacy & Marketing Manager, you will: 

• Develop & Execute Strategy – Build and implement a customer advocacy and marketing strategy to capture customer insights and foster long-term relationships.
• Lead Customer Programs – Manage initiatives such as advocacy programs (Amp Champs), customer awards (Pioneer Awards), and customer success campaigns (customer stories, brand campaigns, ROI Metrics).
• Engage with Customers – Work closely with customers to ensure an outside-in perspective that drives impactful marketing initiatives.
• Create & Promote Customer Stories – Develop case studies, testimonials, and thought leadership content that showcase customer success.
• Support Investor & Analyst Relations – Coordinate customer references and case studies for investor and analyst engagements.
• Collaborate Across Teams – Partner with internal teams to align customer marketing with broader go-to-market (GTM) strategies.
• Leverage Agency Partnerships – Work with external partners to scale advocacy programs and maximize impact.
• Drive program adoption and enablement – Develop documentation, create training materials, and run enablement sessions for cross-functional teams.

You'll be a great addition to the team if you have:

• 1-3 years of experience in customer advocacy, customer marketing, or related roles.
• Background in enterprise software, preferably in high-growth or international environments.
• Proven ability to build and execute customer advocacy programs that drive engagement and category leadership.
• Strong storytelling and content creation skills, with the ability to translate complex concepts into compelling narratives.
• Ability to collaborate cross-functionally, align stakeholders, and communicate business value effectively.
• A growth mindset, with a balance of strategic vision and hands-on execution.
• Strong writing, editing, and communication skills with a clear, engaging style.
• Detail-oriented, with an analytical approach to measuring impact and optimizing initiatives.
• BS/BA degree required; MBA is a plus.

Who We Are

The Company: Amplitude is filled with humble, life-long learners who are eager to help one another and the company succeed. Our values of growth mindset, ownership, and humility are core to the way we work: we’re tenacious in the face of challenges, we take the initiative to solve problems that drive our shared success, and we operate from a place of empathy and openness, seeking to understand many points of view. 

The Product: Amplitude is a digital analytics platform—we help companies capture data they can trust, uncover clear insights about customer behavior, and take faster action. This empowers teams to build better product experiences that drive business growth. We’re super proud of what we’ve built and continue to expand: a platform that empowers companies to thrive in the digital era.

We care about the well-being of our team: We offer competitive pay and benefits packages that reflect our commitment to the health and well-being of our Ampliteers.

Some of our benefit programs include:

• Excellent ​M​edical, ​D​ental and ​V​ision insurance coverages, with 100% employer-paid premiums for employee ​M​edical, ​D​ental,​ ​​​​​​​​Vision on select plans
• Flexible time off, ​p​aid holidays, and more
• Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), home office equipment (annual), and much more
• Excellent Parental benefits including​:​ 12-20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support 
• Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy Sessions and high quality physician office experience via One Medical membership (select U.S. locations only)
• Employee Stock Purchase Program​ (ESPP)​

Other fun facts about Amplitude: 

• We were recognized in the Newsweek Excellence Index 2024.
• Our customers love us! They've said we're the #1 product analytics solution for 15 quarters in a row on G2.
• We're focused on growth. Check us out in Deloitte’s 2023 Technology Fast 500™
• We care A LOT about product innovation. Fast Company called us the #3 most innovative enterprise company in the world.
• We invest in our people. We offer mentorship programs, management training, and wellness initiatives. 
• We give back to our communities. We give every Ampliteer a charitable giving grant and paid volunteer time off. 
• We were founded in 2012, went public via a direct listing in September 2021, and are now trading under the ticker $AMPL. 
• We’re a global and fast-growing team! We have employees around the world and offices in San Francisco (HQ), New York, Vancouver, Amsterdam, London, Paris, Singapore, and Tokyo.
• Our mascot is the datamonster, who loves to chow down on numbers, charts, and graphs. Nom nom.

Amplitude provides equal employment opportunities (EEO). All applicants are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.

This role is eligible for equity, benefits and other forms of compensation.

Based on Colorado law, the following details are for individuals who will work for Amplitude in Colorado. Colorado range: $161,000 - $241,000 total target cash (inclusive of bonus or commission)

Based on legislation in New York City, the following details are for individuals who will work for Amplitude in New York City. New York City salary range: $178,000 - $267,000 total target cash (inclusive of bonus or commission)

Based on legislation in California, the following details are for individuals who will work for Amplitude in San Francisco Bay Area of California. Salary range: $178,000 - $267,000 total target cash (inclusive of bonus or commission)

Based on legislation in California, the following details are for individuals who will work for Amplitude in California outside of the San Francisco Bay Area. California salary range: $161,000 - $241,000 total target cash (inclusive of bonus or commission)

Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington state. Washington salary range: $161,000 - $241,000 total target cash (inclusive of bonus or commission)

Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington only: unlimited PTO, 10 to 13 holidays annually (will vary), medical dental and vision PPO and CDHP plans. Finally, a company sponsored 401(k) retirement plan.