Design Director, Foundations & Growth

Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. More than 3,500 customers, including Atlassian, Jersey Mike’s, NBCUniversal, Shopify, and Under Armour, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. 

As an organization, we approach challenges with humility, take ownership of our contributions, and embrace a growth mindset that pushes us to constantly improve ourselves, each other, and the value we bring to customers and partners.

Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.

About the Role

Amplitude is seeking a Design Director to lead product design for our core analytics, data management products and growth teams. This pivotal role will shape the user experience across multiple product areas, ensuring a seamless and impactful journey for both technical and non-technical users. As a key member of the Product Development leadership team, you will report to the VP of Design and collaborate closely with Product Management, Engineering, and Go-To-Market teams to drive strategic design excellence.

This is an opportunity for a visionary design leader who thrives in creating clarity, navigating complex domains, and delivering world-class product experiences that balance innovation with usability.

What You'll Do

Leadership & Team Development

• Lead, mentor, and inspire a talented team of product designers, fostering a culture of creativity, collaboration, and growth.
• Partner closely with PM, Engineering, and GTM leaders to define product strategy and ensure alignment with business objectives.
• Establish and uphold high design quality standards, ensuring consistency and excellence across Amplitude’s suite of products.
• Act as a player-coach, balancing high-level strategic vision with hands-on design inspiration when necessary.
• Drive organization-wide enthusiasm for design’s strategic impact on the business.

Strategic Design Execution

• Define and influence the design strategy for Amplitude’s Foundations and Growth teams, ensuring alignment with business goals.
• Advocate for customer-centric, data-informed design solutions that prioritize usability and deliver measurable business value.
• Establish and refine design processes to enhance efficiency, quality, and innovation.

Data-Informed Design & Innovation

• Develop frameworks for leveraging Amplitude’s analytics tools to drive iterative design improvements.
• Train designers to effectively interpret data and apply insights to user experience enhancements.
• Foster a culture of experimentation and data-driven decision-making across the design team.

Cross-Functional Collaboration

• Act as the primary design leader collaborating with Product, Engineering, and Go-To-Market teams to bring Amplitude’s vision to market.
• Ensure seamless alignment across product areas, delivering a cohesive and impactful user experience.

User Research & Testing

• Champion user research and usability testing, ensuring data and customer feedback continuously refine product design.
• Promote methodologies that prioritize user needs, leading to more intuitive and effective experiences.

What We're Looking For

You’ll be a great addition to the team if you:

• Have experience building and scaling a design organization around core values of humility, ownership, and a growth mindset.
• Have a track record of leading cross-functional teams to deliver exceptional product experiences for both technical and non-technical users.
• Have hired, mentored, and managed designers across multiple skill levels, fostering professional growth and team excellence.
• Are a relentless advocate for customers, thriving in customer interactions and inspiring teams through real-world insights.
• Have a strong portfolio showcasing a range of product design work, including web and mobile applications.
• Operate well in ambiguous environments, crafting vision and strategy in a fast-evolving industry.
• Are a player-coach, balancing big-picture strategy with hands-on design leadership when necessary.
• Bring a pragmatic yet visionary approach, evangelizing and executing a clear design strategy with focus and clarity.

If you’re passionate about shaping the future of digital analytics through design, we’d love to hear from you!

Who We Are

The Company: Amplitude is filled with humble, life-long learners who are eager to help one another and the company succeed. Our values of growth mindset, ownership, and humility are core to the way we work: we’re tenacious in the face of challenges, we take the initiative to solve problems that drive our shared success, and we operate from a place of empathy and openness, seeking to understand many points of view. 

The Product: Amplitude is a digital analytics platform—we help companies capture data they can trust, uncover clear insights about customer behavior, and take faster action. This empowers teams to build better product experiences that drive business growth. We’re super proud of what we’ve built and continue to expand: a platform that empowers companies to thrive in the digital era.

We care about the well-being of our team: We offer competitive pay and benefits packages that reflect our commitment to the health and well-being of our Ampliteers.

Some of our benefit programs include:

• Excellent ​medical, ​dental and ​​vision insurance coverages, with 100% employer-paid premiums for employee ​medical, ​​dental,​ ​​​​​​​​vision on select plans
• Flexible time off, ​p​aid holidays, and more
• Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), home office equipment (annual), and much more
• Excellent Parental benefits including​:​ 12-20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support 
• Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy Sessions and high quality physician office experience via One Medical membership (select U.S. locations only)
• Employee Stock Purchase Program​ (ESPP)​

Other fun facts about Amplitude: 

• We were recognized in the Newsweek Excellence Index 2024.
• Our customers love us! They've said we're the #1 product analytics solution for 15 quarters in a row on G2.
• We're focused on growth. Check us out in Deloitte’s 2023 Technology Fast 500™
• We care A LOT about product innovation. Fast Company called us the #3 most innovative enterprise company in the world.
• We invest in our people. We offer mentorship programs, management training, and wellness initiatives. 
• We give back to our communities. We give every Ampliteer a charitable giving grant and paid volunteer time off. 
• We were founded in 2012, went public via a direct listing in September 2021, and are now trading under the ticker $AMPL. 
• We’re a global and fast-growing team! We have employees around the world and offices in San Francisco (HQ), New York, Vancouver, Amsterdam, London, Paris, Singapore, and Tokyo.
• Our mascot is the datamonster, who loves to chow down on numbers, charts, and graphs. Nom nom.

Amplitude provides equal employment opportunities (EEO). All applicants are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.

This role is eligible for equity, benefits and other forms of compensation.

Based on legislation in California, the following details are for individuals who will work for Amplitude in San Francisco Bay Area of California. Salary range: $290,000 - $440,000 total target cash (inclusive of bonus or commission) plus equity.

Based on legislation in California, the following details are for individuals who will work for Amplitude outside of the San Francisco Bay Area. Salary range: $210,000 - $395,000 total target cash (inclusive of bonus or commission) plus equity

#LI-SA1

#LI-Hybrid

By applying for this job, you acknowledge that Amplitude processes your personal data in accordance with the Amplitude Applicant Privacy Notice.

Staying Safe - Protect Yourself From Recruitment Fraud
We are aware of individuals and entities fraudulently representing themselves as Amplitude recruiters and/or hiring managers. Amplitude will never ask for financial information or payment, or for personal information such as bank account number or social security number during the job application or interview process. Any emails from the Amplitude recruiting team will come from an @amplitude.com email address. You can learn more about how to protect yourself from these types of fraud by referring to this article. Please exercise caution and cease communications if something feels suspicious about your interactions.

Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. More than 3,500 customers, including Atlassian, Jersey Mike’s, NBCUniversal, Shopify, and Under Armour, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. 

As an organization, we approach challenges with humility, take ownership of our contributions, and embrace a growth mindset that pushes us to constantly improve ourselves, each other, and the value we bring to customers and partners.

Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.