The role

Our overall company vision is to build the world’s bank payment network and we are looking for an individual to help us join the dots between a fantastic product and huge growth potential in a growing market - open banking. Make no mistake, we are building a category and we intend to own it, and driving up the usage of our open banking products and features is going to be crucial to our future success. We need someone with the right mix of talent and experience to help us with this. 

This role will sit in our UKI Group as the largest opportunities for open banking adoption in the next 1-2 years are in the UK. The mission of the UKI Group is to become the leading A2A account provider in the UK, across both Direct Debit & Open Banking. Our open banking products and features, in line with the market, are largely nascent. Your job will be figuring out how to grow them. This will likely involve spending the majority of your time helping to drive growth in the UK, but also identifying opportunities outside the UK. As the Product Marketing Manager for IBP/OB adoption you’ll report into the UKI Commercial Strategy Director, as well as having close working relationships with product and commercial leaders across the business. 

Success will be measured on your ability to act as the connective tissue between product and commercial teams supporting both positioning as well as driving commercial outcomes by forging strong relationships with stakeholders across the business.

What excites you

Product Marketing at GoCardless can really be summarised in three core activities. 

• How do we ensure that customer-facing teams, from brand to demand to sales to partnerships to customer teams, have the right positioning, messaging, tools and pain-driven data points to drive growth, particularly when it comes to facing the competition?
• How do we roll out new products and initiatives across the world in a way that generates maximum adoption?
• How do we listen to and understand the market so we can make more effective decisions as a business? For both existing customers and new prospects.

There’s a lot of work to be done, but one of our key tenets for 2024/25 is “do fewer things, better”. We want to select the activities that will have the maximum impact on the commercial outcomes and focus on them. 

Key outcomes and supporting responsibilities will include:

• Ongoing assessment of the market landscape and competitors in the OB space;
• Where does our open banking proposition sit in the UK market landscape?
• How should we position it by segment and merchant characteristics?
• How do we position ourselves effectively to win against competition using the breadth and depth of the GC platform?
• Generating demand for our open banking propositions
• Who should we be targeting today and why?
• Who should we be targeting tomorrow and why?
• How should we be owning the market from a thought leadership perspective?
• Support our sales org in delivering results
• Deep understanding of why we win and lose deals.
• Determining what collateral, messaging & data points will support sales in winning deals (including leading the delivery and enablement of this content).
• Ensuring we put our best foot forward at events and in commercial engagements
• Helping retain and grow our existing customers
• Accelerating SoW & usage from existing open banking customers
• Proactively unearthing x-sell opportunities within our base of 90k Direct Debit customers
• Feedback loop into and out of product
• Surfacing win / loss insights to inform product roadmap
• What feature enhancements do we need in order to be successful today and tomorrow? 
• Creating compelling value proposition for feature & product updates
• Developing a consistent messaging framework for how we talk about Open Banking internally and externally

What excites us  

• A strong understanding of, and proven experience in, the evolving world of open banking and real time payments
• You have strong quantitative analytical skills and are experienced in extracting insights from data.
• You know that talking to customers is the best way to understand the challenges they face, and frequently do so.
• Prior experience of taking innovative new B2B products and features to market across different segments. 
• You believe that product launch doesn’t stop at launch - adoption and business impact is how you measure yourself. You have developed innovative messaging, positioning and value proposition frameworks for complex problems and new products. 
• You are adept at market research (qualitative and quantitative) and can demonstrate influencing business and product strategy as a result of that research.
• You have experience engaging with different stakeholders across the business, including product and engineering teams, rev-ops, sales, marketing (and more!) to solve customers problems.
• You enjoy working independently, given a set of objectives. 
• You also enjoy cross-functional work with disparate areas of the business. 
• You have excellent verbal, written and visual communication skills. You are comfortable with presenting your ideas to the senior leadership team.