Binance
Performance Marketing Manager - Google Ads and ASA
🌎
Europe
1d ago
👀 1 views
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Job Description
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
As a Performance Marketing Manager, you will lead the management and scale of your assigned channels: Google Ads (Search, Youtube and App Install), Apple Search Ads, and OEMs. You will be responsible for the scalability and optimization of your assigned channels, ensuring they meet performance benchmarks while maximizing scale. You will have several teams supporting your operations, including graphic and motion designers, data analysts, adtech engineers, PMMs, legal, localization, and regional marketing and operations teams. This is a global position, which will report to the Paid Ads team lead, under the Growth vertical within the Central Marketing department. Success in this role requires deep technical expertise in these platforms and a comprehensive understanding of the broader digital ecosystem to fully leverage their potential.
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