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TripAdvisor

Associate Director- Marketing Analytics

🌎

Needham, United States of America

1w ago
👀 20 views
📥 1 clicked apply

Job Description

Remote

We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there. Tripadvisor provides a unique, global work environment that captures the speed, innovation and excitement of a startup, at a thriving, growing and well-established industry brand. At Tripadvisor, you will be part of a dynamic, fun and energetic team where you can immediately make meaningful contributions.

Tripadvisor is seeking a passionate marketing analytics expert to guide the financial and performance deconstruction and insight development for Tripadvisor’s Marketing team. Tripadvisor has a sophisticated marketing team which manages SEO, SEM, social, brand, and special campaigns across the entire globe for all our major business lines using a variety of advanced tools. In this role, you will provide actionable insights to the marketing teams by analyzing marketing performance including revenue, costs, impressions, profits traffic and engagement data. You will work closely with the leaders of various channels to identify opportunities to optimize traffic, revenue and spend. This role reports into the head of Analytics and has dotted into the Vice President of Global Marketing and has a critical role in driving Tripadvisor’s growth and customer engagement. Your scope is global and so are your stakeholders and your team.

You are an experienced and articulate Analytics leader with deep expertise in digital marketing and/or finance. You understand digital marketing and know how to assess its performance. You have a consulting mindset, you partner across the organization and across the globe. You know how to work with and communicate with senior leaders including our head of finance, heard of operations and business line leaders. You thrive on large datasets, enjoy high-impact, complex data projects. You have a track record of influencing people, you will have a small team to support your work but you are not afraid of rolling-up your sleeves and getting into details. You possess excellent communication skills both written and oral. Tripadvisor has big plans for growth, and in this role you will be key in enabling that rapid growth trajectory. 

 

What You'll Do: 

  • Diagnose, assess, and synthesize holistic marketing performance on a regular cadence — offering channel, category, geo, and competitive insights for the marketing team to action on. Develop insights, risks, and opportunities across all marketing channels and high priority initiatives on a weekly, monthly and quarterly basis.
  • Represent holistic marketing performance to the marketing leadership team, executive leaders and key GM/business partners
  • Liaise with critical stakeholders across finance, analytics, product, GM, and marketing to surface insights, tackle new risks/opportunities, and/or coordinate new storylines that help diagnose performance or illustrate opportunities ● Work with marketing channel leaders on critical areas of opportunity or risk to co-develop actionable solutions to address opportunity and risks
  • Help integrate LTV performance into our business reviews and performance assessment
  • Dig deep within key business, customer, and channel metrics to identify trends, insights, and opportunities to surface with leaders across marketing
  • Analyze and develop recommendations of campaigns, ensuring we utilize proper internal data and build confidence in our results including the synthesis of results and how we can extract more learnings.
  • Help with forecasting across b2c and b2b from marketing channels perspective
  • Work with data engineering and analytics teams to ensure that reliable and timely data is available for analyses and reporting.
  • Lead a small team of marketing analysts. 

 

Skills & Experience: 

  •  A minimum of 10-12 years of experience in digital marketing analytics or financial analytics with a clear understanding of core channels such as SEM, Paid Social, SEO, CRM, etc is a must.
  • Prior people management experience is highly desirable
  • Strong oral and written communication skills
  • Experience of working as a marketing analytics thought leader in a data driven company and proven experience of communicating with the executive leadership to establish marketing roadmap and drive change.
  • Deep expertise with SQL and Tableau (or similar business intelligence tools) is a must. Experience with Snowflake, Python, R, etc. is desirable.Exposure to AI based tools is desirable.
  • Must have experience in working with large scale data sets including campaign data, click-stream data, SEM, Google Query demand, etc.
  • Knowledge of marketing analytics tools and methodologies such as attribution, mix media models, inference models, funnel analysis are desirable
  • A bachelor’s degree in Economics, Information Systems, Marketing analytics, Mathematics, Business or other related fields

 

The salary range for this role is $180,000 to $195,000. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range. An employee’s pay position within the wage range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, sales or revenue-based metrics, and business or organizational needs. This compensation range may also be modified in the future.

 

 

We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at recruitment@tripadvisor.com 

 

 

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