Marketing Operations Lead

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

About the team

The Global GTM Operations team is responsible for overall productivity and effectiveness of the sales organization, partnering closely with the sales team and teams across Stripe to drive initiatives. Within this, the Global Sales, Strategy & Operations organization is at the forefront of driving revenue and growth. This is an incredible opportunity to be a part of the Demand Operations team that plays an integral role in collaboratively driving high quality pipeline creation and growth at scale with Sales and Marketing.

What you’ll do

In this role, you will work cross-functionally within our group and across Stripe’s technical and Strategy teams to help build out and execute pricing programs. The ideal candidate for this role is an independent, strategic operator who is excited by rolling up their sleeves to ensure we are building the right continuous pricing strategy for our users. 

Responsibilities

Enhance and scale Annual Planning and Target Management process

• Define and refine the Marketing targets setting process, working closely with Marketing and Sales Dev leadership and Finance teams to ensure targets are ambitious yet realistic
• Marketing lead for the GTM annual planning meetings and driving target interlocks within Marketing and across sources
• Monitor and evaluate Marketing performance against targets, highlighting areas of concern, and proactively identify strategies to address performance gaps.
• Manage and oversee target adjustments throughout the year

Conduct analytics, generate insights, and present finding on Marketing performance

• Collaborate with Marketing teams to identify, analyze, and report on key performance metrics such as revenue, conversion rates, win rates, pipeline coverage and performance to budget in all key GTM wide forums
• Analyze Marketing trends and patterns to identify opportunities for improvement and make recommendations for process optimizations
• Proactively identifying risks as soon as we spot them and driving root cause analysis and “path to green” action plans
• Identify, take active role, and present trends in Marketing weekly pipeline council on downstream health and performance 
• Driving efficiency & effectiveness with pipeline council prep globally & regionally
• Provide input into SOKR monthly updates for marketing
• Ad hoc analysis (e.g. Strategic Action Meetings, root cause on variance to target)

Drive infrastructure enhancements for automation, scale, and faster distribution

• Drive business requirements for robust Marketing dashboards used to manage pipeline that provide actionable insights to Marketing leadership and enable data-driven decision making
• Collaborate with cross-functional teams, such as Analytics and Finance, to gather and integrate relevant data for comprehensive reporting and analysis
• Conduct regular data audits to ensure accuracy and completeness of Marketing data, and identify and rectify any discrepancies or inconsistencies

Be Trusted Advisor to Marketing and Senior Leadership

• Partner with Marketing LT, Marketing teams, and Marketing S&O on strategic initiatives, programs, and key issues with data, reporting, changes to workflows or processes, risks to the business, target interlocks etc
• Provide regular reports and presentations to Marketing leadership and other stakeholders, communicating the analysis of Marketing data and recommending actions to drive sales growth
• Stay up-to-date with industry trends, best practices, and tools in Marketing Operations and analytics, and implement new tools and processes as appropriate

Who you are

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum requirements

• Minimum of 11+ years of experience in sales operations, business analytics, or a similar role
• Excellent knowledge of Marketing metrics, targets setting process, and creation of Marketing dashboards
• Proven experience in data analysis and statistical modeling, using tools such as Excel, SQL, and CRM systems
• Strong analytical and problem-solving skills, with the ability to translate complex data into meaningful insights
• Exceptional attention to detail and accuracy in data management and reporting
• Proficiency in data visualization tools such as Tableau, Power BI, or similar tools
• Excellent communication and presentation skills, with the ability to effectively convey complex concepts to both technical and non-technical stakeholders
• Self-motivated and able to work independently, with a strong sense of ownership and accountability
• Ability to collaborate effectively with cross-functional teams and adapt quickly to changing business needs

Preferred qualifications

• Bachelor's degree in Business Administration, Finance, or a related field
• Experience in a fast-paced tech company is highly desirable