Marketing Manager - Insurance

About us

Coalition is the world's first Active Insurance provider designed to help prevent digital risk before it strikes. Founded in 2017, Coalition combines comprehensive insurance coverage and innovative cybersecurity tools to help businesses manage and mitigate potential cyberattacks.   

Opportunities to make an impact with bold thinking are real—and happening daily at Coalition.

About the role

We are busy establishing a presence in Europe, and are looking for our first Continental European marketing manager to lead the charge. This is an exciting opportunity to be the first marketing professional in the growing European team, with a mission to support our go-to-market operations in our newest markets  in the EEA (European Economic Area) - France, Germany, Denmark and Sweden - and to lead the launch and expansion of our products across the region.

In this role, you will collaborate cross-functionally in a global setting: on one side, you will work directly with our European teams to drive regional marketing operations with the GTM, Growth and Sales teams. On the other, you will align with our international Marketing & Product teams to maintain a high level of operational marketing excellence across the European markets.

The ideal candidate thrives in a fast-paced start-up environment, has a strong entrepreneurial spirit, a broad technical acumen or interest (on topics such as commercial insurance, cyber security, technological risks), and is looking for an opportunity to expand their professional expertise within a fast developing innovator in the insurance industry.

Core Responsibilities

Lead the planning and implementation of marketing campaigns and programs, coordinating with the various marketing functions and the Business Development teams in continental Europe. The central focus of your role will be to:

• Organize the official launch campaign of individual new country rollouts throughout our new markets 
• Identify industry or business event opportunities in relevant countries, and coordinate with the BD and Product teams to ensure presence and brand exposure. The focus will be on insurance (commercial / cyber insurance), insurtech and cybersecurity. 
• Drive targeted digital communication campaigns to reach key business segments, create product visibility and adapt to local markets.
• Adapt digital and content marketing programs to the needs of a regional sales team.
• Create, expand, and accelerate sales opportunities through regional and account-focused marketing execution and managing marketing campaigns that promote our products and/or services, within marketing defined strategy.
• Enhance and operationalize marketing processes related to the broker’s journey – from acquisition through retention – for Coalition’s products and services.

Additionally, you will also work to:

• Drive marketing enablement across the EEA teams, through the creation, management, and optimization of marketing-related processes and promote the use of project management tools and documentation.
• Monitor and maintain data quality within marketing systems of record (Salesforce, Marketo, and others), and act as a key point of contact for regional guidance of marketing tools and technology.
• Collaborate with our Data Science team as they track and analyze regional marketing data points to create and strengthen measures for success.
  
  

Required skills

• 5+ years of work experience in a marketing operations function is required, with an emphasis on field marketing skills.
• Proven marketing experience in the insurance industry / with insurance products is required.
• Solid knowledge and experience with target EU / EEA countries, and familiarity working with international teams across multinational markets.
• Basic knowledge of EU regulations as they apply to insurance product distribution (and marketing activities) is preferred.
• Advanced language skills in French and English, both written and spoken, are also required. 
• Strong entrepreneurial spirit, with excellent project management and communication experience
• A dynamic and creative mindset, driven by the intersection of people, processes, and technology.
• A University degree is preferred (Bachelor or Master degree).
• The role must be based in France or Germany but is fully remote: any work location within these 2 (continental) territories is accepted.
  
  

Nice-to-have skills

• Experience with Commercial Insurance is preferred, and prior experience in Cyber & Tech insurance, or Financial Lines is a strong asset.
• Prior experience in digital marketing campaign creation, content creation or data analysis is valued.
• Prior experience working with Salesforce and Marketo
• Additional language skills in German, Danish or Swedish are a plus.

Perks

• 100% public healthcare coverage
• 30+ paid holidays
• Annual home office stipend
• Statutory pension
• Mental & physical health wellness programs
• Competitive compensation and opportunity for advancement

Why Coalition? 

Work at Coalition is centered on the joint mission to Protect the Unprotected. We have built a remote-first, highly inclusive culture that welcomes people from diverse backgrounds. We trust each other to take responsibility, share ownership of outcomes, and put in the work together to protect businesses from digital risk. Coalition’s exceptional growth stems from its ability to address real-world problems for organizations of all sizes while remaining true to our founding values of character, humility, responsibility, purpose, authenticity, and inclusion.

We’re always looking for collaborative, inquisitive individuals to join #OurCoalition.

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Anti-Discrimination Notice

Coalition is proud to be an Equal Opportunity employer. Our policy is to provide equal employment opportunities to all individuals, without discrimination or harassment on the basis of any characteristic protected by applicable laws in each country where we operate. This commitment includes, but is not limited to, ensuring equal treatment in recruitment, selection, training, promotion, transfer, compensation, and all other aspects of employment. Coalition does not tolerate discrimination or harassment of any kind, and we are dedicated to fostering an inclusive and supportive workplace.

Accommodations

Coalition is committed to providing reasonable accommodations to qualified individuals with disabilities, including applicants and employees, in accordance with applicable laws and regulations in each country where we operate. Our policy is to support equal opportunity in the hiring process by considering qualified applicants regardless of disability or other protected characteristics, unless providing accommodation would impose an undue hardship or disproportionate burden. If you require accommodation to complete an application, interview, pre-employment testing, or participate in the selection process, please contact us at candidateaccommodations@coalitioninc.com. We also consider all qualified applicants, including those with criminal histories, in line with applicable laws and regulations in each jurisdiction.

To all potential candidates: Coalition primarily does not use third-party recruiting services. Potential candidates will only be contacted by Coalition, Inc. during the recruitment process. You can always verify any opportunity on our official careers page http://www.coalitioninc.com/careers.

To all recruitment agencies: Coalition does not accept unsolicited agency resumes. Do not forward resumes to our email alias, employees, or other physical or virtual organization locations. Coalition is not responsible for any fees related to unsolicited resumes.