Social Media Strategist, Acuity

We are looking to add a Social Media Strategist to join our marketing team and support the daily operations and long-term social strategy for Acuity Scheduling. Acuity Scheduling, a Squarespace company, allows users to schedule appointments online, taking away the administrative burden of their business and giving customers a seamless booking experience.

You will be responsible for planning, executing, and expanding Acuity Scheduling's social efforts across channels to boost brand awareness, engage our target audiences, and drive organic customer acquisition. This opportunity is for a passionate brand builder who has a deep understanding of social media algorithms and best practices to efficiently grow platforms.

You will report to the Head of Marketing for Acuity. This role can be remote (within the U.S.) or on-site (hybrid) at our NYC headquarters.

You'll Get To…

• Develop an innovative social media marketing strategy that drives growth and engagement among an audience interested or considering a scheduling tool.
• Plan and execute social media campaigns aligned with marketing goals, such as new product launches, seasonal promotions, and customer acquisition initiatives, collaborating with the Content Marketing lead to ensure alignment with overall content strategy.
• Manage the social media calendar to sustain a consistent publishing cadence across all organic channels, including Facebook, Instagram, LinkedIn and TikTok and identify opportunities to expand into new high-impact channels and communities.
• Utilize social media and analytics platforms to track performance and compile regular reports in collaboration with the Growth Marketing lead.
• Optimize social publishing strategy based on new product updates, best times to post, and any algorithm changes to maximize effectiveness.
• Develop social content copywriting, aligning to the overall brand voice and tone.

Who We're Looking For

• 4 years of experience in social media strategy, community management, and/or public relations/communications.
• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience managing social media accounts for a brand and/or SaaS business, understanding the nuances of different platforms and best practices, with a strong portfolio of successful social media campaigns.
• Exhibit writing and visual design skills to create compelling content that conveys Acuity's brand voice and captures audience attention.
• Fluency in social media trends and how they can translate into content opportunities.
• Creative mindset with the ability to identify opportunities for growth.
• Possess the ability to measure campaign performance and translate data into actionable insights.

Benefits & Perks

• A choice between medical plans with an option for 100% covered premiums 
• Fertility and adoption benefits
• Access to supplemental insurance plans for additional coverage
• Headspace mindfulness app subscription
• Global Employee Assistance Program
• Retirement benefits with employer match
• Flexible paid time off
• 20 weeks for parental leave and up to 12 weeks to care for an ill family member
• Pretax commuter benefit
• Education reimbursement
• Employee donation match to community organizations
• 6 Global Employee Resource Groups (ERGs)
• Dog-friendly workplace
• Free lunch and snacks
• Private rooftop
• Hack week twice per year

Cash Compensation Range: $85,500 - $138,000 USD

The base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors

In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include on-target commissions or overtime pay), Squarespace employees are eligible to receive an incentive award as part of their total compensation.

About Squarespace

Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity and creating and managing social media presence with Bio Sites and Unfold. Our team of more than 1,500 is headquartered in bustling New York City, with offices in Dublin, Ireland, Aveiro, Portugal, and coworking spaces in the UK, Netherlands, and Australia. For more information about our company culture, visit https://www.squarespace.com/about/careers.

Our Commitment

Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customers, but we also work toward the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.

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