Senior Market Research Analyst

Overview: 

The Market Research Team produces comprehensive survey reports and conducts custom survey projects for institutional investment firms, consultancy firms, and corporate organizations. Our team is focused on facilitating custom primary research survey projects for clients who wish to understand market trends within the Healthcare, TMT (Technology, Media & Telecom), Consumer Goods, and Energy & Industrials markets.

The successful candidate will hold responsibility and play an important role in the maintenance and growth of long-term client relationships. The Senior Market Research Analyst will report to the Director of Market Research and will be responsible for end-to-end project execution, including analysis of data and production of client reports.

This is a Hybrid role in our NYC office.

What You’ll Do:

• Execute on all aspects of the project life cycle, from target list creation, questionnaire development and survey programming through to analysis, interpretation of data and preparation of client reports
• Research, identify, and recruit appropriate respondents needed to meet quotas for survey recruiting
• Program and test questionnaires for online surveys
• Analyze survey data and write high-quality PowerPoint presentations with Key Findings and Recommendations
• Manage relationships with survey respondents and vendors and answer all technical and non-technical questions pertaining to the survey
• Build and maintain relationships with key clients by responding to queries and providing updates per client request
• Respond to RFQs and assess pricing and feasibility
• Maintain project budget and work with team to ensure all aspects of the research operate smoothly
• Work with other teams across Guidepoint in assisting and implementing surveys

What You Have:

• Completed bachelor's degree in related field, master’s level education a plus
• Minimum 4 years of market research experience
• Strong Qualtrics experience required
• Ability to create high-quality PowerPoint presentations with strong charting skills
• Experience with Conjoint, MaxDiff and/or other Market Research techniques a plus
• Healthcare Market Research experience and/or industry knowledge a plus
• Knowledge of dashboards and data visualizations (ex. Tableau, PowerBI) a plus
• Ability to manage multiple projects simultaneously while maintaining a strong client service orientation
• Excellent communication skills; both written and verbal

What We Offer:

The annual base salary for this position is $90,000 - $100,000. 

You will also be eligible for the following benefits:

• 15 PTO Days, 10 legal holidays, and sick days
• Comprehensive Medical, dental, and vision plans
• Will match up to 10% of employee contribution for 401(k), life insurance, paid time-off and parental leave plans
• Commuter benefits and a corporate discounts
• Development opportunities through the LinkedIn Learning platform
• Friday happy hour, “Summer Fridays”, and free snacks and beverages in the office
• Year-round corporate athletic league
• Casual work environment, team building, and other social events

About Guidepoint:

Guidepoint is a leading research enablement platform designed to advance understanding and empower our clients’ decision-making process. Powered by innovative technology, real-time data, and hard-to-source expertise, we help our clients to turn answers into action. 

Backed by a network of nearly 1.5 million experts and Guidepoint’s 1,300 employees worldwide, we inform leading organizations’ research by delivering on-demand intelligence and research on request. With Guidepoint, companies and investors can better navigate the abundance of information available today, making it both more useful and more powerful. 

At Guidepoint, our success relies on the diversity of our employees, advisors, and client base, which allows us to create connections that offer a wealth of perspectives. We are committed to upholding policies that contribute to an equitable and welcoming environment for our community, regardless of background, identity, or experience. 

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