SEO Strategist

At ION, we seek an experienced, passionate SEO expert to join a growing team. In this role, you will:

· Perform in-depth keyword research to find the most relevant and effective terms/phrases with the highest ROI, optimize our content, discover opportunities, and improve our search engine rankings.

· Analyze high-performing competitor domains to provide insight and opportunities for future growth

· Optimize current content, including the title tag and meta description, headers and copy through robust content briefs to improve ranking and internal linking improvements

· Develop and manage organic link-building campaigns.

· Compile backlink analysis to assist the press and media team with outreach opportunities

· Analyze existing content for schema and additional Tech SEO opportunities

· Monitor and analyze overall site performance, including rankings and conversion

· Use SEO strategies to recommend marketing content such as blog posts, case studies, white papers, etc.

· Prepare detailed strategy reports for our websites.

· Set up and monitor web analytics and site tracking tools.

· Implement and manage website tracking using Google Tag Manager or directly within the website.

· Provide detailed SEO reporting.

· Implement 301 redirects, canonical URLs, page titles, meta descriptions, and alt tags.

· Work with our development team to ensure they’re following SEO best practices.

· Perform technical site audits.

· Create content gap analysis and competitor reports.

· Provide and implement recommendations to create and improve our website content and paid campaigns and increase our conversion rates.