Principal Marketing Strategist, Scaled Selling Automation

POS-27653

*Please note: The application deadline is Wednesday, February 5th at 5pm CEST.

HubSpot’s mission is to help millions of organizations grow better, and we’ve always focused on maintaining our commitment to small businesses. To help millions of customers, we need to build a user experience that is frictionless and self-serviceable as well as a go-to-market motion that is high velocity. We know our small business audience (1-25EE) prefers to self-purchase, but also may be looking for human assistance to provide reassurance. At the same time, our sales team’s time is better spent on the highest value opportunities, so we need to identify ways to automate processes and decrease cost to acquire customers downmarket. 

We’re looking for someone to re-strategize the user experience downmarket and identify the opportunities to make it more self-service as well as reduce the number of touches sales reps need to spend selling in this segment. Our primary goal is being able to grow revenue per sales rep activity. Example projects include:

1. Reimagining and testing the self-serve evaluation experience, including trials, demos, and activating them across channels
2. Optimizing our low touch sales motion via chat alongside our sales chat partners to increase revenue through chat
3. Identifying opportunities to optimize the low-end selling motion through AI-driven automation and scoring

Responsibilities for full time position:

• Be a core member of our cross functional team (Product, Marketing, Sales) working to evolve the downmarket selling motion
• Dig deep into the user experience for a segment and improve it using data-driven decision making and creativity
• Experiment to optimize and iterate on your work. Constantly finding new ways to provide prospects value at every step of their journey
• Partner closely with channel owners to create a delightful customer experience across channels. You’ll align and work with other marketing teams, Sales, Rev Ops, and Product 

We’re looking for people who:

• [Required] Have experience implementing AI in programs across the user journey to improve personalization, conversion, and human efficiency
• [Required] Minimum 5 years of experience of marketing automation strategy in minimum of 2 channels
• [Required] Have experience working with executive leadership, and strong communication skills in presenting to an executive team 
• [Required] Have experience developing and driving strong cross-functional relationships 
• Are passionate about the user experience and automation (chat and email in particular)
• Have an analytical mind and a passion for diving into data to inform decision-making
• Have a habit of experimentation and view it as an essential tool for strategy
• Are agile and experimental learners, bringing new ideas to the team and moving at a fast pace to hit aggressive goals
• Are organized and process oriented to find inefficiencies and develop repeatable, efficient methods for our go-to-market strategy
• Are hands on, with a comfort in driving both strategy and day-to-day execution

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