The Data and Analytics Manager (Social Media) leads the analysis and optimization of social media performance through data-driven insights. This role combines analytical expertise with strategic thinking that leverages social media data to deliverable business recommendations that are both directional and actionable.
Key job responsibilities
- Own and evolve LATCANZ social measurement framework for social media performance across 45+ social accounts in eights countries across North America, Latin America and Australia/NZ. Ensure measurement and reporting consistency among the team.
- Translate key business questions related to audience, content, or channel into research and analysis, defining the sets of data required for each project, often from scratch but also leveraging existing research from partner teams.
- Manage the teamβs goal setting and tracking program, and present results to senior leaders.
- Counsel social media managers on how to tell a story with data, which metrics to prioritize, and how to draw insights from data.
- Lead social listening efforts to better understand our audiences and key communications topics
- Work cross-functionally with other analytics, reporting, and research teams to develop and share best practices and learnings, define and refine benchmarks, and develop best-in-class insights.
- Manage the teamβs data agency, and liaise with the with the LATCANZ Business Analytics and Prime Video Global Insights Teams.
- Be resourceful and creative to overcome obstacles and turn challenges into opportunities.
- Experience using data and metrics to drive improvements
- 4+ years of professional non-internship marketing experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams- Experience in multi-territory campaign management
- Experience building, executing and scaling cross-functional marketing programs
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region youβre applying in isnβt listed, please contact your Recruiting Partner.
