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Who we are:
We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique perspective and experiences, so we can collectively revolutionize travel and together find the good out there.
What we do:
Viator’s Supply team is a crucial part of Viator’s business as we power Viator’s marketplace. We offer suppliers a variety of ways to work with Viator via our supply platform, tools, and programs. As an industry leader, you will be part of a team that works on some of the most exciting and impactful initiatives within our industry. This role is ideal for someone who is ambitious and interested in having a significant impact on the growth and performance of our suppliers.
What you’ll do:
As a Senior Product Marketing Manager, Supplier API you will be responsible for launching and leading go-to-market and product initiatives for our supplier products and programs. Collaborating closely with Product Management, you will serve as the go-to-market lead and the voice of the supplier, providing essential feedback loops that will influence the product strategy and roadmap.
In this role, you will own and/or contribute to the Supply team’s OKRs relating to adoption, growth, engagement, and retention.
As a Senior Product Marketing Manager, Supply API, you will:
Drive the effectiveness of positioning, launch, demand, and adoption of our supplier API, platform, and programs
Define supplier segments and personas across the entire buyer and partner success journey
Ensure the success of business development, sales, onboarding, partner success and support by equipping them with knowledge, messaging, processes and collateral for attracting new partners and for growing product adoption after sales.
Create content including email campaigns that help drive user activation and engagement
Partner with a high-performing Product Management team to distill complex, technical product features into crisp value propositions for Viator’s partner segments
Introduce features within the product platforms that drive adoption and engagement across partner segments
Conduct market research with existing and potential suppliers and partners to uncover opportunities to create a highly differentiated product offering and innovate in new markets
Qualifications:
5+ years in product, product marketing and/or marketing, preferably with an API or other technical products.
At least 2 years in B2B product marketing with technical products, including some experience in the affiliate marketing and/or e-commerce distribution landscape
Proven success translating complex technical concepts into compelling value propositions and marketing messaging
Demonstrated capacity to craft holistic growth programs that drive adoption, engagement and retention, including through products features
Track record of translating customer needs into product ideas that result in innovative product solutions that are adopted by target audiences
Willingness and ability to work with teams across multiple time zones including the United States and Europe.
Strongly preferred: basic SQL
You are:
Customer oriented, understanding our partner's business challenges and opportunities
An excellent communicator - both verbally, in writing and visually.
A terrific collaborator, able to partner effectively across teams with a broad range of skill sets and experience to arrive at the best solutions
Able to thrive in environments with a certain amount of ambiguity and that evolve rapidly in response to a changing external environment
Curious and analytical. You rigorously question and test your own and others’ assumptions, supported by data
A great colleague - the kind of person people love working with, open to sharing your experience with and seeking growth opportunities from others
Interested in joining a high-performing team with a supportive and inclusive culture.
You will:
Be part of a global, distributed team, which means flexible working hours and a requirement to participate in early or late meetings on a regular basis
Be working with people from a variety of backgrounds and cultures
Be expected to travel <10% of the time, once
If you need a reasonable accommodation or support during the application or the recruiting process due to a medical condition or disability, please reach out to your individual recruiter or send an email to AccessibleRecruiting@Tripadvisor.com and let us know the nature of your request. Please include the job requisition number in your message.
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