Mobile Media Manager

About the Role

We're looking for a Mobile Media Manager ready to navigate the dynamic terrain of mobile user acquisition at Chime. You'll take the helm of pivotal channels like Moloco, LiftOff, and ironSource, shaping the path for app downloads and engaging directly with an array of established and exploratory mobile networks. You'll be part of a team that values working together and determination. With your experience in running tests, you'll contribute to enhancing our growth plan. You'll collaborate with colleagues from various parts of the company. Collaboratively, you'll aim to enhance our mobile-first approach to gaining customers, within an encouraging and wide-ranging marketing environment.

The base salary offered for this role and level of experience will begin at $103,680 and up to $144,000. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

In this role, you can expect to

• Monitor and adjust mobile campaigns in real time to attract new users. Collaborate with the creative teams to design engaging ads. Track key metrics to assess and report on the performance of the campaigns.
• Analyze user acquisition data to identify optimization opportunities and inform campaign strategies. Generate data-driven reports on campaign performance and user engagement for continuous improvement. Provide creative teams with insights on high-performing ad elements and present recommendations to senior management based on solid analytics.
• Efficiently allocate and manage budgets across various mobile channels on a daily and weekly basis. Monitor expenditure closely to ensure it aligns with allocated budgets, and provide feedback within the mobile team and within paid media to ensure we take advantage of unexpected opportunities and mitigate unexpected risks..
• Liaise with vendors to collate data for accurate forecasting of monthly spend, coordinating closely with finance and analytics teams to project spend and efficiency targets. Align these projections with broader marketing objectives by collaborating with internal teams.
• Work with vendors to understand capabilities and design an impactful event optimization testing roadmap. Collaborate with cross functional teams to execute and measure event optimization experiments through either A/B or pre-post tests, depending on vendor capabilities. 
• Conduct A/B testing to refine creative strategies that enhance user acquisition campaigns. Ensure creatives are frequently refreshed to maximize performance through new approaches and minimize creative fatigue.

To thrive in this role, you have

• Experience in user acquisition/performance marketing/paid media or account management, customer success or another relevant role at a mobile network.
• Proficiency in mobile ad platforms like Moloco, DataSeat, and ironSource.
• Experience conducting A/B tests for content strategy optimization.
• Capability to liaise with vendors for accurate data collection and reporting.
• Strong understanding of mobile tracking on iOS and Android including SKAdNetwork, probabilistic matching and deterministic attribution via IDFA and GAID. Very familiar with MMPs like Adjust, AppsFlyer, Singular, Branch, and Kochava.
• Proficient math and spreadsheet skills, with expertise in complex functions and pivot tables. Ability to analyze relationships between cohorted and non-cohorted metrics. SQL skills are a big plus.

A little about us

At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that basic banking services should be helpful, transparent, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential.

We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.

We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress. 

We know that to achieve our mission, we must earn and keep people's trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren't just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential.

Because if we don't—who will?

*Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.

What we offer

• 🏢 A thoughtful hybrid work policy that combines in-office days and trips to team and company-wide events depending on location to ensure you stay connected to your work and teammates, whether you’re local to one of our offices or remote
• 💻 Hybrid work perks like backup child, elder and/or pet care, as well as a subsidized commuter benefit
• 💰 Competitive salary based on experience
• ✨ 401k match plus great medical, dental, vision, life, and disability benefits
• 🏝 Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off 
• 🫂 1% of your time off to support local community organizations of your choice
• 👟 Annual wellness stipend to use towards eligible wellness related expenses
• 👶 Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
• 👪 Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
• 🎉 In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!
• 💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress

We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.

We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Chime is proud to be an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, Cook County Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation, please let us know. 

To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.

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