Xero
SEO Specialist - 9 month Fixed Term Contract
🌎
Melbourne, AU
1d ago
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📥 0 clicked apply
Job Description
Our Purpose
At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.
How you'll make an impact
The SEO team is responsible for the organic growth expansion of Xero.com across all search engines. SEO is a key growth channel for Xero, attracting millions of sessions a month. In this role, youʼll contribute to the long term expansion of free traffic, and the successful acquisition for new Org & Partner subscriptions driven by the channel. Leveraging a combination of content optimisation, new content creation and internal linking tactics youʼll drive predictable long term impact by delivering high quality content to users on Google and beyond.
What you'll do
• Working closely with the SEO Manager, you’ll help deliver our SEO strategy by:
• Creating and optimising SEO content briefs using best practices.
• Conducting SEO deep dives to diagnose issues and recommend actions.
• Supporting onsite and offsite link-building activities.
• Reviewing SEO content to ensure it meets Xero standards.
• Managing content updates and on-page optimisations in our CMS.
• Identifying opportunities to improve SEO effectiveness and efficiency.
• Using Google Analytics and SEO tools to generate insights and recommendations.
• Leading and supporting ad-hoc SEO projects.
What You’ll Bring
• Strong understanding of SEO, particularly content optimisation.
• Experience working with a CMS
• Proficiency in SEO tools, Google Analytics, and Search Console.
• A curious mindset with a passion for learning and experimentation.
• Effective communicator especially in written form with experience creating briefs & outlines for SEO content
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