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ThoughtWorks

Content SEO Strategist

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Bangalore

7h ago
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Job Description

Thoughtworks is looking to hire a forward-thinking and experienced Content SEO Strategist to spearhead our SEO content strategy in the era of artificial intelligence. This role goes beyond traditional SEO writing; we need someone who can leverage cutting-edge AI tools, and work with AI workflows to create compelling, optimized & high-performing content that helps drive organic traffic, supports our overall digital marketing strategy & elevates our brand presence in the tech B2B space. 

Job responsibilities

  • Conduct in-depth keyword research and competitive analysis, identifying high-value opportunities. 
  •  Utilize AI tools to analyze search trends, user intent, and content gaps. 
  •  Collaborate closely with our Web & Digital Content Experience team. 
  • Leverage the custom workflows within AI enabled content creation tools like Jasper. Assist in the automation of content creation for SEO maximising efficiency and output.
  •  Experiment with different AI models and prompts to optimize content quality and relevance. Assist and provide relevant advisory in the integration of AI first SEO tools such as ‘Surfer SEO’ to streamline an automate the end to end process of SEO keyword research, competitive analysis to delivering content. Perform keyword research and competitive analysis by SEMRush to create SEO crafted content.
  •  Train and fine-tune AI models to align with our brand voice and style. guidelines.
  • Collaborate with subject matter experts and internal team members such as content strategists and SEO & web analytics specialists to ensure accuracy and relevance. 
  • Collaborate closely with content strategists to ensure content is aligned with Google's E-E-A-T guidelines (Experience, Expert Authoritativeness, Trustworthiness). 
  • Share knowledge, best practices & guidelines and pair with content strategists as needed to drive adoption of AI enabled workflows to build SEO optimized content.Monitor content performance and make data-driven adjustments to improve rankings and engagement. 
  • Continuously research and evaluate new AI tools and technologies for content creation and SEO. Share knowledge and insights with the marketing team, fostering a culture of innovation. 

Job qualifications

Technical Skills

  • Bachelor's degree in English, Mass Communication, Advertising, or a related field.
  • 8-10 years of experience in content marketing, with a strong focus on SEO. 
  • Hands-on experience with a variety of AI writing tools and SEO platforms.
  • Proven experience in designing and implementing AI-driven contentworkflows using tools like Jasper, Surfer SEO and other similar AI tools.
  • Deep understanding of the tech B2B landscape and its unique content needs.
  •   Excellent written and verbal communication skills, Strong analytical and problem-solving abilities. 
  •  Ability to work independently and as part of a team. High energy self-starter with a can-do attitude, and ability to learn quickly and work in a hyper-growth environment, while setting strategy with the stakeholders & leadership team and getting down in the weeds to get the job done. 

Professional Skills

  •  Experience with content management systems (CMS). 
  • Familiarity with data analytics tools (e.g., Google & Adobe Analytics). 
  •  Knowledge of HTML and CSS. 

Other things to know

Learning & Development

There is no one-size-fits-all career path at Thoughtworks: however you want to develop your career is entirely up to you. But we also balance autonomy with the strength of our cultivation culture. This means your career is supported by interactive tools, numerous development programs and teammates who want to help you grow. We see value in helping each other be our best and that extends to empowering our employees in their career journeys.

About Thoughtworks

Thoughtworks is a dynamic and inclusive community of bright and supportive colleagues who are revolutionizing tech. As a leading technology consultancy, we’re pushing boundaries through our purposeful and impactful work. For 30+ years, we’ve delivered extraordinary impact together with our clients by helping them solve complex business problems with technology as the differentiator. Bring your brilliant expertise and commitment for continuous learning to Thoughtworks. Together, let’s be extraordinary.

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