Senior Content Marketing Associate – GenAI, AI, and ML

Are you passionate about creating impactful content that bridges the gap between cutting-edge technology and business value? Are you a writer by trade, but can’t help but follow the pulse of the ever-changing landscape of generative AI (and AI at large)? 

Join Dataiku’s Content Marketing team as a Senior Content Marketing Associate focused on generative AI (GenAI) and broader AI and machine learning (ML) topics. In this role, you’ll work closely with the rest of the content marketing team as well as product marketing and product to support execution for one of our go-to-market (GTM) offerings and develop compelling, insightful, and engaging content that positions Dataiku as a thought leader in the enterprise AI space. This is a unique opportunity to shape the conversation around the future of GenAI and help organizations realize the potential of AI at scale. This role is hybrid out of our NYC office. 

How you'll make an impact:

• Content Development: Create high-quality content, including blog posts, white papers, case studies, social media posts, video scripts, and more, that drives engagement with enterprise audiences for one of Dataiku’s offerings. This includes contributing to Search Engine Optimization (SEO) efforts by optimizing organic content and assisting in keyword research. Provide a point of view on content strategy, ensuring that content not only aligns with business goals but also educates and engages key audiences. 
• Messaging and Positioning: Collaborate with product marketing to ensure messaging around GenAI and AI/ML aligns with the company’s overall GTM strategy and resonates with data scientists — as well as IT, data team, and business leaders.
• Campaign Support: Contribute to integrated marketing campaigns by developing content assets that align with key objectives and key performance indicators (KPIs). Track and analyze content performance to assess effectiveness and inform future content strategy. 
• Thought Leadership: Research and produce forward-thinking content on industry trends, best practices, and customer use cases to position Dataiku as a leader in AI for organizations of all sizes.
• Cross-Team Collaboration: Partner with the product marketing manager on GenAI, AI, and ML topics to support Dataiku’s offerings and associated programs. Also collaborate with product, sales, and customer success teams to source insights, success stories, and more for content creation.

What you'll need to be successful:

• Bachelor’s degree in Marketing, Business, or a related field.
• 2+ years experience in content marketing, preferably in the tech or SaaS industry
• Experience with or deep interest in data science or AI/ML technologies and their applications in enterprise environments
• Experience using GenAI tools (e.g., ChatGPT, Claude) 
• Exceptional writing, editing, and storytelling skills
• Proficient in writing and editing copy for content across formats (i.e., blog articles, infographics, videos, and more) 
• Basic understanding of AI, ML, and GenAI concepts, with the ability to translate technical topics into accessible language for technical and business audiences
• Organized, detail-oriented
• Self-starter in ideating new content and marketing opportunities or strategies
• Proven ability to work cross-functionally with technical and non-technical teams to deliver engaging and effective content marketing
• Ability to thrive in a fast-paced environment and adapt to changing priorities 

This role is a fantastic opportunity to drive the narrative for one of the most transformative technologies of our time. If you’re ready to make an impact and grow your career at the intersection of AI and enterprise innovation, we’d love to hear from you!

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