Marketing Automation Program Manager

Your Role:

As a Senior Automation Developer, you'll be responsible for the email nurtures, webinar program builds, ABM programs, and integration work with various platforms. You will work cross-functionally with stakeholders across the business (product marketing, webdev, marketing operations, and content). In addition, you will prioritize the optimization and performance of these programs to drive a qualified pipeline for the sales team.

Your Impact:

• Create and optimize all aspects of programs and automation within Marketo including developing Programs and Campaigns, creating Smart Lists/Segmentations, uploading lead lists and data clean-up.
• Support and execute the prospect and customer journey using scoring, nurture streams, lead routing, automation and emails throughout the buyer’s journey.
• Supports marketers in learning to leverage the automation capabilities of the Mar-Tech stack and in carrying out continual cycles of analysis and improvement for marketing activity.
• Ensure consistent and effective use of Marketo for lead management, nurtures, and reporting, as well as provide services around Marketo as needed.
• Be a technical lead for our other Mar-Tech Stack platforms as needed, such as, Outreach or 6Sense.
• Assist with and provide insights into database optimization, including list segmentation, data cleanliness and integrity within our databases.
• Execute strategy for growing the size of and improve quality of the contact database to enable effective segmentation and profiling.
• Support technical stack integration, deployments, maintenance and business rules which include marketing databases and campaign management tools.
• Support the execution of the Marketing Automation roadmap, keep abreast of industry trends.
• Establish and implement best practices for system maintenance, configuration, development testing, data integrity, etc.
• Manage complex nurture campaigns and program builds such as Lead Scoring and MQL campaigns, as well as utilize webhooks accordingly.
• Understanding of Jira in order to help manage the intake of new projects and requests.
• Experience in HTML and CSS a plus

Your Experience:

• BA, BS, or equivalent degree 
• 5+ years in B2B marketing roles, including demand generation, growth, marketing automation, or lifecycle marketing 
• 5+ years using a marketing automation platform (preferably Marketo) 
• Proficiency in email marketing, webinars (we use Accelevents), chatbots (we use Qualified), CRM (we use SFDC) including reporting on, analyzing, and optimizing the performance of those channels 
• Comfortable with interpreting and reporting performance metrics 
• Strong interpersonal skills. Must be sharp, energetic, assertive, and results oriented. Able to prioritize and focus in a rapidly evolving environment 
• 5+ years in B2B marketing (ideally software) and fluency in the strategy, tactics, metrics, and best practices for growing awareness and generating leads
• 5+ years working in or closely with multi-disciplinary digital marketing roles/channels. E.g. email (especially automation), site merchandising, SEO/PPC, display/retargeting, and social media
• 5+ years working with marketing technologies to build automated, engaging and well personalized experiences to help customers understand business value
• Familiar with Lead Scoring programs and Preference Centers
• Experience with building and managing integrations, such as: SFDC, Qualified, LinkedIn Lead Gen, Tech Target, Accelevents, PathFactory, Mutiny, Outreach, 6Sense, etc.

The Ideal Candidate 

• Experience managing a fast-paced marketing team 
• Expert-level working knowledge of Marketo 
• You have a passion for marketing SaaS solutions, connecting customer needs with product capabilities, and driving performance results 
• You enjoy solving problems and are good at crafting creative solutions 
• You communicate clearly and effectively with cross-functional groups and senior management 
• You are used to be a SME in Marketing Automation best practices
• You have previous experience working with Scrum Methodology