Senior Field Marketing Specialist - CEE

The Senior Field Marketing Specialist for CEE will be responsible for planning and executing marketing programs and demand creation in agreed-upon segments to support sales goals in the CEE region. The Senior Field Marketing Specialist will work closely with the Regional Field Team and Demand Centre function to develop or leverage existing assets that will support multi-touch, multi-dimensional programs including both inbound and outbound tactics, to end-users and through Channel. This role will report into the Senior Manager, EMEA demand Marketing 

Please note this role is a hybrid role based in Munich.  

What you’ll be doing

• Develop and implement pipeline creation and acceleration programs jointly with Sales and Sales Development functions
• Understand which internal organizational marketing campaigns and assets to leverage for demand creation
• Research, choose, design and manage regional events to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post event strategy to increase engagement and response rates
• Forecast, measure, analyze and report on impact of programs
• Evaluate, select and manage vendors that contribute to these demand creation programs including events venues and services, direct mail providers, designers & copywriters 
• Execute marketing programs on behalf of sales, and demonstrate to reps how they can execute program elements on their own
• Work closely with the other Marketing owners, xDR functions and the Solutions Marketing to ensure that all newly developed messages, assets and creatives are on brand, on message and approved by the legal team
• Actively pursue opportunities for Customer Endorsement with the Customer Reference

• Proactively engage with Focus Partners aligned with the business strategy to create through partner demand plans that support the goal of generating incremental revenue

What you’ll bring to the role

• Sales force automation systems (Good working knowledge of campaign management in SalesForce.com)
• Marketing automation platforms (Theoretical understanding of Marketo needed)
• Social media platforms and monitoring tools
• Sales tools (e.g. Theoretical knowledge of account planning, playbooks, ROI/TCO tools)
• Content management tools (G Suite, Box)
• Business intelligence (Working knowledge of Tableau)

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