Global Brand Partnerships Activation Lead, Video Strategy and GTM

Amazon Ads is the advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce, entertainment and advertising, offering unique advertising products (from upper-funnel video solutions like Prime Video to performant sponsored ads), enterprise ad tech (Amazon DSP, Amazon Ad Server, Amazon Marketing Cloud, Amazon Publisher Services) and a rich array of unique creative, format and measurement solutions. We offer advertisers premium brand placements on our owned and operated properties, including Prime Video, Thursday Night Football, Twitch, and FireTV as well as on third-party publishers via Amazon Publisher Services.

We start with the customer and work backwards in everything we do, including in advertising. We believe that advertising, when done well, enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The insights we deliver to advertisers and their partners enable them to build unique connection with consumers, from first discovery to loyalty in a unique and compelling way versus any other media platform at scale.

We seek a seasoned Brand Partnerships specialist to join the Global Entertainment Brand Partnerships team. This new role will report directly to the Global head of Entertainment Brand Partnerships, within the broader Video Strategy & GTM team. This specialist will work in partnership with Prime Video and Amazon MGM Studios to define integration, sponsorship, and branded content opportunities across Prime Video titles, determine GTM strategies, partner with sales to develop go-to-market (GTM) strategies including pricing/packaging and execution, and ultimately ensure Amazon’s sponsorships meet the needs of our advertising customers.

This is an exciting opportunity to be part of a fast growing and entrepreneurial organization, bringing innovation and growing adoption of Amazon Ads.

Key job responsibilities
• Drive the vision, value proposition, programs, planning, and packaging solutions to grow our video GTM approach across video sponsorship products
• Work directly with regional Video Sales Specialist and sales team via sales enablement and demand generation strategies to achieve our revenue and adoption targets
• Develop the end-to-end strategy for positioning, pricing, packaging, and planning of Amazon’s sponsorships offerings
• Aggregate VOC and partner with WW GTM to drive video solutions for customers and growth for Amazon; produce stack-ranked set of sales priorities, and influence requirements, roadmap decisions and trade-offs
• Partner with Prime Video & Studios on content inputs to inform GTM strategies for Sponsorships & Brand Partnerships
• Partner with Ads Marketing on Video Sales and Marketing narratives
• Assist in regional training development for sales enablement execution


A day in the life
The ideal candidate will possess a premium content advertising, revenue focused, and strategic leadership background within video and STV that enables them to drive a comprehensive strategy around how Amazon approaches video advertising sponsorships. This specialist will partner cross-functionally across leaders within Amazon Ads, Prime Video, and Amazon MGM Studios.- 6+ years of program or project management experience
- Experience owning program strategy, end to end delivery, and communicating results to senior leadership
- Experience using data and metrics to determine and drive improvements
- Minimum of 6+ years of experience in sponsorships, brand partnerships, integrated marketing, or related roles, in the video advertising or streaming industry.
- A strong track record in developing, launching & executing premium video sponsorships.
- A self-starter with demonstrated ability to think strategically and creatively about sales, business, product, and technical challenges with the ability to build and convey compelling value propositions and work cross-organizationally to build consensus.
- Experience working with content creators and show-runners to develop advertising opportunities.
- Ability to quickly assess current high-potential opportunity and articulate a compelling vision for the existing teams to rally around and organize to deliver.
- Proven track record of working with advertising customers to introduce new products, develop market fit, and help the broader organization scale sales of the solution.- Exhibits excellent business judgment
- Hires great people, develops great people
- Has relentlessly high standards
- Thinks strategically, but stays on top of tactical execution
- Expects and requires innovation of their team
- Thinks big and has convictions
- Is action and results oriented
- Is highly analytical and structured

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $104,100/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.