Block

Block

Trade and Partner Marketing Director, APAC

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🌍Sydney, Australia
11h ago
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Job Description

Hybrid

Join a movement in which everyone can win. We started a movement in which everyone can win – shoppers, retailers, society and every person on our team. To play fair, trust people and reward them for doing the right thing. We see and feel the impact of our work as more and more people gain financial freedom and retailers grow across the globe.

Founded five years ago in Sydney, Australia, Afterpay has over 11 million active customers globally and more than 64,000 of the world's best retailers around the world including Anthropologie, Revolve, DSW, GOAT, Finish Line, Levi's, Mac Cosmetics, Ray-Ban and many others. Afterpay is on a mission to power an economy in which everyone wins.

Afterpay is completely free for customers who pay on time – helping people spend responsibly without incurring interest, fees or extended debt. Afterpay empowers customers to access the things they want and need, while still allowing them to maintain financial wellness and control, by splitting payments in four, for both online and in-store purchases. Afterpay is deeply committed to delivering positive outcomes for customers. We are focused on supporting our community of shoppers.

We trust in the next generation and share a vision of a more accessible and sustainable world in which people are rewarded for doing the right thing.

The Role

As Director of Trade and Partner Marketing for APAC, you will lead the strategy and execution of Afterpay's most commercially impactful marketing initiatives—driving customer engagement, merchant value, and business growth across the region. Reporting to the Country Manager APAC, you'll deliver integrated programs that shape shopping behaviour and enhance Afterpay's presence in Australia and New Zealand. This role is based in Sydney through a hybrid of in-office and remote working.

You will oversee a high-performing team across Trade Marketing, Partner Marketing, and Visual Merchandising. You'll lead major shopping events such as Afterpay Day and Holiday Season, while also driving innovative partner marketing programmes with top-tier merchants across retail, travel, ticketing, food delivery, and more. As the lead for our Visual Merchandising strategy—you will ensure Afterpay is visually present at point of sale through strong in-store execution and brand presence.

Your work will balance strategic leadership with operational excellence, creating value for partners and delivering on Afterpay's growth goals.

You Will

  • Lead 7 cross-functional marketers, fostering a culture of collaboration, creativity, continuous improvement, and performance.
  • Develop and execute the strategic roadmap across Trade, Partner Marketing, and Visual Merchandising.
  • Drive innovation to unlock customer growth and partner value
  • Execute Afterpay's flagship campaigns including Afterpay Day, Holiday, and EOFY.
  • Lead the design and delivery of innovative co-marketing campaigns with key merchant partners across multiple verticals.
  • Oversee Visual Merchandising strategy to ensure strong in-store presence, brand visibility, and product adoption
  • Instill strong governance, driving operational excellence and efficacy across all areas of your function
  • Own and optimise budget allocation across all initiatives.
  • Establish robust measurement frameworks to track and report on metrics.
  • Partner cross-functionally with Sales, International Marketing, Finance, and Legal to align on business goals

You Have

  • Minimum 12 years experience in Marketing, with a proven track record in developing and executing integrated marketing campaigns and partner marketing relationships
  • Experience leading a cross-functional team in a fast paced environment, fostering collaboration and performance.
  • Strong understanding of consumer insights, market trends, and customer behaviour.
  • A bold creative mindset paired with commercial acumen and strategic thinking.
  • Strong leadership and collaboration skills—able to influence senior stakeholders and unify teams around a shared vision.
  • Articulate communicator with experience presenting results, insights and recommendations to senior stakeholders
  • Background in retail is preferred but not necessary.

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to identity or other legally protected class. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page.

Block is a globally distributed company and this role will require working with other employees in multiple time zones. You may be required to perform work outside of normal business as part of this role.

Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.

Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we’re helping build a financial system that is open to everyone.

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