What you’ll do

We are seeking an experienced and strategic Paid Strategist to join our team. This role is crucial in driving our growth objectives through the ideation and monitoring of targeted paid media strategies - across search and display. The ideal candidate will work closely with Product Marketing Managers and the Global Growth team to design segment-specific strategies and oversee the successful execution of campaigns.

Your responsibilities include but are not limited to:

Strategic Planning: Develop and implement comprehensive paid media strategies to drive consideration and acquisition of caregivers in the French market.
Segment-Specific Campaigns: Collaborate with PMM Leads to identify and tailor strategies for various segments, (including medics, pharmacists, physiotherapists and more), ensuring a focused approach to each audience.
Collaboration with Global Team: Work hand in hand with the internal global paid agency in charge of executing and optimizing paid media campaigns across various platforms, and following campaign performance.
Stakeholder Management: Collaborate closely with Sales, CRM, Content, and Data teams to align on targets, refine audience segmentation, and boost conversion rates.
Creative Management: Manage content projects in partnership with internal teams or external agencies to produce high-quality, engaging content that supports campaign goals and drives conversion.
Budget Management: Oversee the allocation and management of paid media budgets and optimize ROI based on segment Lifetime value.
Market Insights: Identify new growth opportunities through emerging channels, ad formats, or targeting strategies.

Who you are

Are you convinced that you have exactly what it takes for the position? Then we encourage you to apply. Even if you don't meet every requirement, you might be exactly the right future Doctoliber for this or other positions!

You could be our next team mate if you:

Over 5Y experience overseeing paid media campaigns with a proven track record of driving growth & cost-optimization.
Solid knowledge in paid media platforms such as Google Ads, LinkedIn Ads, Facebook Ads, etc.
Proven experience managing external or internal partners to produce impactful paid creatives
Strong analytical skills and a data-driven approach to decision-making.
Excellent communication and project management skills. Ability to work independently and collaboratively in a fast-paced environment.

What we offer

Free Health Insurance for you & your family
Quarterly bonus
Up to 14 days of RTT
A flexible workplace policy offering both hybrid and office-based mode
Flexibility days allowing to work in EU countries and the UK 10 days per year
Wellbeing program (free mental health and coaching offer with our partner moka.care)
For caregivers and workers with disabilities, a package including an adaptation of the remote policy, extra days off for medical reasons, and psychological support.
Lunch voucher with Swile card
Work Council subsidy to refund part of sport club membership or creative class
Bicycle subsidy
Reimbursement of public transportation
Relocation support for international mobilities

The interview process

45’ interview with the Talent Partner
60’ interview with the Hiring Manager, Head of Growth
Case study
30’ interview with our VP Growth and Strategy
At least one reference check

Job details

Permanent position
Full Time
Workplace: Levallois
Remuneration : fix + bonus on objectives (according to your profile)

At Doctolib, we are committed to improving access to healthcare for everyone. This translates into our recruitment process. We evaluate candidates based solely on qualifications and motivation, without any form of discrimination.

The more diverse ideas are heard, the more our product will truly improve healthcare for all. You are welcome to apply to Doctolib, regardless of your gender, religion, age, sexual orientation, ethnicity, disability.

To ensure equal opportunities, we invite you to exclude personal information (e.g. pictures, age) from your applications. If you require any accommodation, please let us know for support during the hiring process.

Join us in building the healthcare we all dream of!

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Please contact hr.dataprivacy(at)doctolib.com for inquiries or to exercise your rights.