Senior Engagement Strategist

About the Role  

The Senior Engagement Strategist resides within our integrated strategy organization and plays a pivotal role in developing and executing impactful engagement strategies for our healthcare clients. This role focuses on HCP engagement and requires a deep understanding of the healthcare landscape, including its regulatory nuances. The ideal candidate will be a strategic thinker passionate about uncovering actionable insights and translating them into compelling, omnichannel engagement plans.

What You’ll Do 

• Led the development and implementation of HCP engagement strategies, from segmentation and targeting to channel selection and activation, working towards independent ownership of large-scale projects.
• Leverage data and research to inform strategic decisions, ensuring all recommendations are grounded in evidence and aligned with client objectives.
• Conduct comprehensive audits of existing client engagement efforts, identifying opportunities for optimization and growth.
• Develop robust engagement approaches for HCP audiences, considering specialty, practice setting, digital behavior, and other relevant factors.
• Craft integrated strategies that connect brand messaging with HCP needs and preferences across multiple touchpoints.
• Contribute to new business pitches, showcasing Ogilvy Health’s expertise in HCP engagement.
• Develop impactful content strategies tailored to multiple audiences (Direct to consumer, Healthcare professionals, and Patients/Caregivers), ensuring alignment with brand guidelines and regulatory requirements.
• Analyze campaign performance data, providing optimization recommendations and actionable insights to clients.
• Collaborate closely with cross-functional teams, including creative, media, medical, and account management, to ensure seamless execution of engagement strategies.
• Stay abreast of industry trends and best practices in HCP engagement, continuously seeking opportunities to innovate and elevate our offerings.
• Present strategic recommendations and campaign performance results to internal stakeholders and clients.

What You’ll Need  

• 3+ years of experience in healthcare marketing, focusing on omnichannel HCP engagement within an agency or client setting.
• Proven track record of developing and executing successful HCP engagement strategies.
• Deep understanding of the pharmaceutical and healthcare industry, including regulatory guidelines and compliance requirements.
• Analytical skills, with the ability to synthesize complex data and derive actionable insights.
• Excellent communication and presentation skills, with the ability to articulate complex strategies clearly and concisely.
• Experience with various HCP engagement channels, including personal and non-personal environments.
• Proficiency in desktop research and online discovery tools (Social Listening and monitoring such as Brandwatch or Sysomos MAP, Paid and Owned Analytics platforms such as Google/Adobe Analytics, and Media Dashboards).
• Organizational skills and the ability to manage multiple projects simultaneously.

How We’ll Support You 

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.