Email Marketing Specialist

Position summary:

The Email Marketing Specialist will be responsible for providing comprehensive email support across our email systems. This person will be responsible for understanding the email systems, managing email calendars and ensuring email delivery doesn’t overlap or overload customers. Additionally, they will support Salesforce Account Engagement (Pardot) form creation for website landing pages and syncing those across other marketing tools like Salesforce and webinar tools. They will partner with the Marketing, Product Marketing and Sales teams to deliver email campaigns that align with company goals and strategies.

What you will do:

• Develop and execute targeted email campaigns to drive engagement and activation across business lines, aligning with buyer and customer lifecycle segments.
• Manage diverse email programs, including nurture sequences, newsletters, product updates, and sales enablement communications to support business objectives.
• Oversee Pardot administration, including email workflows, automation, system integrations, database hygiene, segmentation, and third-party integrations via tools like Zapier.
• Conduct A/B testing and analyze performance metrics to optimize messaging, design, cadence, deliverability, and overall campaign effectiveness.
• Act as the liaison between marketing, product marketing, sales, sales operations, and Salesforce admins to ensure strategic alignment and execution of email communications.
• Ensure consistency, compliance, and performance tracking across all Sojern team email communications while maintaining best practices.
• Provide strategic guidance on email marketing tools and platforms, balancing automation with personalization for various communication needs.
• Maintain accurate system integrations to ensure email activity is logged in Salesforce (via Pardot) for full communication transparency.
• Support landing page form integration, lead routing, and automation workflows in collaboration with web and marketing teams.
• Ensure mobile-friendly, optimized email designs while reviewing messaging for brand consistency and accuracy.
• Stay informed on email marketing trends, industry benchmarks, and emerging strategies to enhance engagement and drive growth.
• Manage inbound email marketing requests, the email calendar, Asana workflows, marketing inboxes, and Google Calendar syncs for seamless coordination.

Success Criteria:

The ideal candidate is all about process and procedures. They should have strong interpersonal skills and can manage multiple internal stakeholders.  They must possess impeccable project management skills and have the ability to exercise sound judgment with an ability to move quickly, while being resourceful. The ideal candidate takes a customer-centric approach, and is passionate about understanding the customer lifecycle, doing what’s right for our customers and brand. They are a team player and highly motivated self-starter who can help build Sojern’s customer base and execute our mission.

What you bring to the table:

• BA/BS degree, preferably in Communications, Marketing, or Advertising
• 3+ years of experience in customer success, communications, or a digital marketing role
• Consistent track record of successfully managing multiple email marketing campaigns and experience using Pardot
• Detail-oriented and project management skills with a high standard for quality
• Excellent and demonstrated written and communication skills
• Great collaborator, team player, and have the ability to build a working relationship with cross-functional team
• Ability to work in a fast-paced environment and problem solve effectively
• Proficiency in Excel or Google Sheets to complete advanced functions, such as VLOOKUP and pivot tables
• Familiarity with Webflow, webinar tools, Google Workspace and basic HTML knowledge, Stripo, Zapier, Salesforce, Asana

What we have for you:

We take a whole-person approach to create a Sojernista Experience that allows our people to thrive, not just as employees, but as humans. As an employee of Sojern, you would benefit from this in the following ways:

• Rewards & Recognition: Competitive compensation packages, stock options offered to every employee, Bonusly program to reward and recognize team wins and performance, plus employees can take up to 40 hours of paid time per year to volunteer and give back to the community 
• Flexibility: Flexi-Friday benefit, hybrid or remote work options for most roles, time-zone friendly work hours with async collaboration
• Connection: Team offsites planned annually, six employee resources groups, regular virtual and in office team building events, monthly company All Hands & leadership Q&As
• Wellbeing: PTO allowance to recharge, comprehensive healthcare options, paid parental leave (16 weeks for birthing parents; 12 weeks for non-birthing parents), retirement contributions and investment options (for applicable locations), travel benefits (hotel stay benefit & IATA membership), plus mental health, wellness & financial health resources
• Growth: Learning & development stipend, mentorship program, career development programs, leadership training
• Productivity: Home office tech set up (laptop, monitor, keyboard, mouse), monthly internet and phone allowance, modern tools to communicate and collaborate (Slack, Google Suite)

Our Sojernista First workplace philosophy is designed to take a flexible approach, recognizing that the needs of our employees may differ depending on their role, team, or location. What does not differ is our focus on building genuine connections, increasing global collaboration, and providing programs, tools and resources centered around the needs and wellbeing of our employees, regardless if you are working in an office, hybrid, or fully remote.

About Sojern:

At Sojern, we believe in the power of travel as a way to bring the world together. It is that passion that drives Sojern to build smart digital solutions that help travel marketers reach travelers efficiently, and increase long-term growth, customer loyalty and profitability.

Our customers include hotels, attractions and tourism boards, and they use the power of machine learning, data science and real-time traveler data in Sojern’s products to build direct relationships with travelers across social, mobile and the web. Now, more than ever, our thousands of customers rely on Sojern to drive visits, bookings, and ticket sales by engaging with travelers as they plan their travel.

As a globally distributed company, we are headquartered in San Francisco with employees based in 14 countries and counting. Our team is passionate about travel and the core values that define our culture: Win as a Team, Embrace Inclusion, Be Genuine, Deliver Wow, and Center Around the Customer. Check out our Glassdoor reviews!

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