Prime Video's mission is to be each customer's first-choice video entertainment service. Not only are we a one-stop hub for award-winning original programming such as Jack Ryan and The Boys, we also offer customers the ability to subscribe to and watch steamers like Max and Paramount+, rent or buy the latest titles, and stream live sports like NBA and Thursday Night Football, all in one app. Additionally, our multi-dimensional experience allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a company where creators and makers of all kinds can build their future. And we're just getting started.
We are looking for a Senior Product Marketing Manager to lead the strategy and execution of Prime Video's in-stream House Ads Program for Prime Video US. As part of the this team, you will work cross-functionally with various Prime Video and Amazon stakeholders in devising the strategy and driving the effectiveness of Amazon's use of this marketing channel to drive key performance indicators across Amazon businesses (e.g., Prime Video, Retail, Devices, Amazon Music). This role will have the unique opportunity to work with teams across Prime Video and Amazon in an effort to drive pan-Amazon performance.
The Prime Video US Hub Business & Marketing team is looking for a passionate, big thinker that takes customer value and marries it with data to deliver thoughtful, long-term strategies that make the Prime Video US House Ads Program the most effective marketing channel for Amazon. In this role, you will be responsible for, among other tasks, prioritization, balancing the needs across several different stakeholders, reporting out on channel effectiveness, and building tools and approaches that allow the program to scale. Moreover, this role will have senior Prime Video leadership visibility as we grow this marketing program.
This person will have a passion for digital video, a keen eye towards the bridge between strategy and execution, and they are not afraid to roll up their sleeves to simply get the job done. They have a strong attention to detail and polished written and verbal communication skills, and ideally have a strategy, marketing channel, or business (i.e., P&L ownership) background.
Key job responsibilities
- Understand how to identify and build coherent strategies that bridge vertical (within a single business unit) and horizontal (across all of Amazon) needs.
- Build relationships and influence without authority across teams to prioritize the most effective and efficient marketing priorities
- Comfort working with data and leveraging performance data to inform forward-looking investments
- Outline frameworks, mental models, and advocate for tooling that scales the program, while also managing leadership escalations
A day in the life
The Senior Product Marketing Manager for Prime Video US House Ads Program will be the expert in how the House Ads Program works, how it performs, and how we are driving to efficiency and scale. This requires someone to interact with pan-Amazon teams, including Prime Video US stakeholders, Amazon business teams (e.g., Amazon Marketing, Fire TV, Amazon Music), as well as various product and scaled services teams to scale and improve the House Ads marketing experience. They will evaluate performance of the channel regularly, adjusting the program strategy as needed, and driving toward established marketing channel performance goals.
About the team
This team sits at the heart of Prime Video US business. We have the unique position of leading business management (e.g., PV US QBRs), as well as leading some of our most impactful marketing surfaces (Amazon.com Homepage). This team's remit crosses all parts of Prime Video, as well as requires key relationships with other Amazon teams. You will be joining a team with high visibility to Prime Video leadership and with high business impact, as well as also some of the most complex and sought after marketing channels.- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit
https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
