Wattpad
[Wattpad] IP Marketing Manager
🌎
Toronto, Ontario
2d ago
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📥 0 clicked apply
Job Description
$60,000 - $90,000
Wattpad’s vision is to entertain and connect the world through webnovel stories. Since 2006, we’ve been on a mission to use the power of community and technology to unleash the full potential of stories to the world. Representing a tapestry of cultures and languages, around the world come to Wattpad every month to share and discover stories they can’t find anywhere else. Come build the future of entertainment and storytelling with our global team, and write your next chapter with us!
Wattpad is part of the WEBTOON family of brands, the largest storytelling platform in the world that enables creators and users to discover, create, and share stories. With over 24 million creators and ~170 million active users per month, we are truly empowering creation by anyone, for everyone. To read more about our family of Brands, check out our website here.
The IP Marketing Team’s goal is to create unrivaled demand for stories from our top creators by harnessing the power of the Wattpad community and data to build, nurture and grow audiences and fandoms. We then engage and mobilize these audiences to support our creators as a top-tier story’s lifecycle evolves from a Wattpad story into a published book, film, TV series, or other exciting IP formats.
Wattpad is seeking a strategic, analytical, and hands-on IP Marketing Manager. Reporting to the Senior IP Marketing Manager and working collaboratively across the company, you will be responsible for launching and supporting priority stories throughout their entire lifecycle. You will develop innovative strategies and methodologies to grow IP at scale and create the next Big Hits.
The ideal candidate is a strategic marketer who seamlessly blends data-driven analysis with creative thinking. With a proven track record of maximizing impact across the entire user funnel—awareness, engagement, monetization, and retention—you have a deep understanding of content lifecycle marketing. You excel at developing tailored and creative campaigns that effectively connect the right content with the right audiences, fostering engagement and driving sustainable growth.
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