Partner Marketing Manager, EMEA

About the Team and Role:

Klaviyo is revolutionising how brands grow by helping them own their customer relationships. As we expand in EMEA, we’re looking for a Senior Partner Marketing Manager to drive high-impact demand generation with our partners—helping them, and us, win in the market.

In this role, you’ll be tasked with shaping and executing Klaviyo’s partner marketing strategy across EMEA. You'll work directly with partners to develop joint marketing initiatives that drive pipeline growth, engagement, and long-term success. Initially overseeing one team member, you’ll define priorities and structure as the business scales, ensuring our partner marketing efforts evolve to meet regional needs.

This is a pivotal role with the opportunity to build and scale a high-impact team while leading innovative co-marketing strategies that deliver measurable business outcomes, pipeline and revenue impact. You’ll be the voice of our partners, advocating for their needs and ensuring alignment with Klaviyo’s broader go-to-market strategy.

Supervisory Responsibilities:

Team Management:

• Initially supervising one team member
• Recruits, hires, and trains team members as business needs scale
• Provides mentorship, coaching, and support to team members, ensuring their professional development and success
• Oversees daily team operations, ensuring alignment with partner marketing goals and objectives
• Conducts timely and constructive performance evaluations, offering feedback and guidance

Team Growth and Development:

• Defines team structure and strategy to align with evolving business needs and growth in the partner ecosystem
• Balances team management responsibilities with direct contributions to partner marketing initiatives

How You'll Make a Difference:

• Develop Demand Generation Strategies:
  • Work directly with key partners to co-create and implement comprehensive marketing plans, managing the necessary marketing budget and resources
  • Align plans with business goals to drive measurable pipeline growth, customer acquisition, and revenue impact
• Execute Partner Marketing Initiatives:
  • Collaborate with partners to design and launch demand generation campaigns that deliver qualified leads and predictable pipeline growth
  • Ensure timely execution of initiatives, adapting to partner needs and market dynamics
• Lead Regional Partner Marketing Pipeline Success:
  • Own EMEA partner marketing pipeline performance - driving engagement, campaigns, and measurable revenue impact
  • Leverage data and insights to ensure joint success with our partners, optimising campaigns and initiatives for better outcomes
• Partner Engagement & Relationship Building:
  • Build and maintain robust, collaborative relationships with partners, increasing their engagement, knowledge and commitment to Klaviyo
  • Develop lifecycle marketing strategies that drive ongoing partner success
• Cross-Functional Collaboration:
  • Be closely aligned with the EMEA Partnerships Team, Partner Managers, Sales and Partner Enablement teams to align on strategy and ensure seamless execution
  • Act as a bridge between internal teams and our partners, ensuring joint goals are met
• Monitor and Optimise Campaign Performance:
  • Analyse campaign data and key performance metrics (e.g., partner-sourced pipeline, conversion rates, MDF utilisation co-marketing) to continuously improve marketing outcomes
  • Provide actionable insights to partners and internal stakeholders for ongoing optimisation
• Performs other related duties as assigned.

Who You Are:

• 8+ years of partner marketing experience, with a focus on demand generation
• Demonstrated success in executing demand generation campaigns and achieving measurable pipeline growth
• Ideal candidates will have a proven track record in SaaS partner marketing, working closely with software channel sales teams to drive revenue growth
• Well-developed ability to build trust and foster relationships with partners, driving engagement and success.
• Comfortable balancing strategic planning with direct execution of campaigns and initiatives
• Exceptional verbal and written communication skills to engage internal teams and external partners
• Expertise in analysing performance data, optimising campaigns, and driving predictable business outcomes
• Skilled in managing multiple priorities, balancing team leadership with direct contributions
• Bachelor’s degree in Marketing, Business, or related field preferred, equivalent work experience required.