Snr. Social Media Manager (Remote)

The Snr. Social Media Manager is responsible for driving strategy and performance for organic and paid social media platforms including LinkedIn, Facebook, X and YouTube.

Responsibilities:

• Develop and execute on global social media strategy; channel-by-channel for organic and paid including identified goals, audiences, content balance and measure of success for channels including LinkedIn, Facebook, X, and YouTube.
• Manage our social agency, guiding the day-to-day operations of calendar and content creation, approvals and scheduling, and paid campaigns.
• Create and oversee engaging social media campaigns to support marketing efforts, including Demand Gen, Product Marketing, Events, and International Marketing. Work cross-functionally with other teams to support their initiatives.
• Collaborate with the Marketing team to maintain a consistent brand voice and message across all social channels.
• Work closely with our PR team and Evangelists to plan out engaging thought leadership and SME content.
• Own Community Management for our active social channels.
• Craft landing pages and lead generation forms for our content to distribute through relevant social channels.
• Analyze performance to evolve/optimize overarching strategy. Actively recommend new ways to improve engagement on all social media platforms and initiatives.
• Stay on top of trends in Social Media strategy, channels, design, applications, and tools to keep us ahead of the curve.
• Oversee and manage internal documentation of social best practices and guidelines.
• Lead agile project management initiatives to enhance social media campaign efficiency.

Requirements:

• Bachelor’s degree or equivalent working experience
• 5 years of B2B social media experience, including managing an agency.
• Having B2B SaaS and/or cybersecurity experience is a plus.
• Experience with Hubspot or other Marketing Automation is a plus.
• Experience with Salesforce or other CRM is a plus. 
• In-depth knowledge of global social media marketing strategy and the entire social marketing mix—organic, paid, owned and earned
• Specific in-depth expertise with the LinkedIn platform including Campaign Manager, and full understanding of X, Facebook, and YouTube platforms.
• Experience implementing and optimizing paid social media campaigns.
• Deep experience with web and social analytics tools; proficiency in metrics-based decision making
• Exceptional analytical, quantitative, problem-solving, and critical thinking skills
• Excellent communicator, writer and creative thinker, with an ability to use both data and intuition to inform decisions
• Ability to be both a self-starter and team player; strong interpersonal and communication skills
• Ability to balance priorities and thrive in a fast-paced environment

The base pay for this position ranges from $90,000 - $100,000, which will vary depending on how well an applicant's skills and experience align with the job description listed above.

We will accept applications until 1/15/2025.