Director, Market Development (Prostate Specialty)

Job Summary of the Director, Market Development

The Market Development role is a key marketing position that will have responsibility for developing the growth strategy that focuses on establishing our technology as a standard of care by identifying and developing key drivers for adoption and penetration through reimbursement, behavioral change, practice guidelines and metrics, with a goal to grow the Company’s business through market penetration. Specifically, the successful candidate will be required to develop strategies for customers in current targets and new customers in new segments. Develop and maintain relationships with KOLs, maintain awareness of the competitive landscape, assume responsibility as the marketing team member on market expansion opportunities. New Markets will be defined as new indications, new institutional segments and new demographic segments. The position will report to the Vice President of Marketing. 

Requirements of the Director, Market Development

• Bachelor’s Degree in Marketing and/or in a related field. 
• Master’s in Business Administration is strongly preferred.
• Minimum of 8 years of demonstrated success and progressive experience in marketing and product management in the medical device, surgical implant, or biotech industry. 
• Experience in developing new market opportunities with paradigm-changing technologies preferred.
• Understand and influence the key stakeholders’ drivers for change - patient, surgeons, site of care, and provider
• Able to assess the strategic drivers to influence a market and skilled at building data-driven market models to value the market opportunity and costs to frame strategic recommendations
• Ability to segment the market considering the surgeon, the referring physician, and the patient type, identify and resolve drivers and barriers to adoption for each.
• Technical and clinical experience. Understand and shape the technical nuances to build the appropriate clinical data for both clinical adoption and reimbursement.
• Experience influencing care pathways and patient flow
• Demonstrated experience moving from innovators and early adopters across the chasm to the early majority. Clear understanding of the drivers of the different segments of adopters
• Able to make decisions in the face of imperfect data and create performance measures to “course correct” • as the market moves
• Able to enroll others in a vision and strategic plan, influence and effectively implement
• Experience designing and executing market research
• Proven track record of building and maintaining Key Opinion Leader relationships
• Strong process orientation in the development of product management and product development processes
• Orientation towards delivering on goals and being part of a fast-moving, collaborative team 
• Ability to manage multiple priorities in a fast-paced environment • Ability to collaborate, influence, and work with others in a dynamic, matrix environment 
• Must demonstrate strong interpersonal and communication skills with various levels of management and demonstrate the ability to manage differences and needs between multiple stakeholders
• Willing and able to travel domestically, up to 35% of the time to respond to the needs of the customers and organization, some International travel is expected

Responsibilities of the Director, Market Development

The specific duties of the Director, Market Development include but are not limited to:

• Becomes the owner and internal advocate for the companies New Market strategy
• Conducts market research to assess, define and measure progress in new key market segments
• Establishes practice or technique guidelines in a procedure which became a standard of care with support from societies.
• Creates market differentiation which establishes barriers to “me too” followers in the market.
• Develops and communicates a compelling strategy thorough understanding of the customer, channel and competitive environment.
• Develops market segmentation, targeting, positioning, key messaging and competitive analysis within the Market development segment
• Develops and executes marketing communications including sales collateral creation, company website, conference and education events
• Partners with sales leadership to understand market feedback and field training/messaging needs and deliver solutions
• Works directly with thought leaders to assess the clinical and technology needs of the new segment or customer and the underlying broadly held assumptions
• Drives the market development strategy
• Maintains relationships with key societies and oversees clinical conference presence
• Demonstrates creative, insightful ideas and implements them quickly and effectively
• Evaluates and recommends markets/products for growth in peripheral nerve
• Creates and monitors market and business metrics to demonstrate effectiveness in sales growth and market penetration
• Provides idea generation and creativity in this position, meets deadlines, manages and completes projects through commercialization, and develops techniques in the clinical sale of concepts and products.
• Builds relationships with the key market influencers and identify potential opportunities for collaboration.
• Builds and influences the economics of the procedure for all stakeholders.
• Creates programs to lead change in the market; measure penetration into the potential market.
• Identifies the key risk factors in the market and proactively addresses and reduces the risk 

Location

111 W. Oak Ave. Tampa, FL

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Benefits/Compensation