Corporate Communications Lead

We're looking for a Corporate Communications Lead to help tell Asana's story and position us as the leading enterprise work management platform. Reporting to the Head of Communications, this global role presents a unique opportunity to join a well-known company with ambitious goals and a truly unique product story to tell. We're at an exciting time of growth and innovation, and you'll have the opportunity to bring your fresh, fast thinking to help fuel the next evolution of our comms program. You’ll work cross-functionally with incredibly smart peers to create compelling narratives that highlight our vision and product innovation. You'll help us build credibility with audiences worldwide via high-quality thought leadership, media relations, executive profiling, and corporate storytelling programs. We have a strong spokesperson bench, a world-renowned thought leadership research team—the Work Innovation Lab—and the smartest product innovators in the space. There’s no shortage of storytelling opportunities here! Our team is supportive, driven, and excited to see what Asana can do next. If you're passionate about crafting powerful stories that drive business impact, we invite you on this journey.

The Asana Marketing team is responsible for fueling business growth and building a brand customers love. Our global team focuses on corporate and product marketing, revenue marketing, brand and advertising, content and creative, and digital, operations, and lifecycle marketing.

This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday, with the option to work from home on Wednesdays. Working from home on Fridays depends on your type of work and the teams with which you partner.

What you’ll achieve:

• Help lead the development and execution of communications programs, including thought leadership, media relations, executive presence, and corporate storytelling
• Source and develop powerful narratives by identifying compelling stories, perspectives, data points, and news angles from across the organization
• Deeply understand and internalize our product vision and innovation roadmap to find clever, relevant ways to take our differentiated story outward
• Partner with marketing peers to build integrated quarterly plans that amplify broader marketing objectives and maximize cross-functional impact
• Collaborate with internal thought leaders and executives to build external profiles through speaking engagements, bylined articles, media opportunities
• Manage and oversee global PR agency relationships, ensuring operational excellence, measurable outcomes, and maximum effectiveness
• Oversee effective analysis and reporting for monthly and quarterly reviews to ensure our program is having impact in the right places
• Draft concise, yet detailed, briefing materials to prepare the CEO and leadership team for media interviews and speaking opportunities
• Write media materials, social assets, blogs and other assets that are clear, concise and effectively land our story with external audiences.

About you:

• 8-10 years of communications experience in-house, agency, or both
• Exceptional storytelling abilities with a talent for finding and crafting compelling stories
• Understanding of the SaaS space, current AI trends and enterprise business challenges
• Outstanding writing skills with the ability to produce high-quality content with minimal editing
• Experience in issues management and crisis communications
• Experience managing external agency relationships and driving accountability for results
• High level of emotional intelligence, collaboration, creativity and adaptability in a fast-paced environment
• Bachelor's degree or equivalent experience.

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $164,000 - $208,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences 

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

About us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. 

We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. We also comply with the San Francisco Fair Chance Ordinance and similar laws in other locations.

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