Principal Category Brand Strategist, JP Prime & Marketing

Principal Category Brand Strategist - Categories will be responsible for developing and executing brand strategies for high-priority product categories in Japan. Acting as a trusted partner to category teams, they will ensure Big Bet growth goals are supported by cohesive and forward-thinking marketing plans that align with XCM processes, timelines, and financial cycles. This is a highly collaborative role requiring strategic acumen, excellent communication skills, and a proactive approach to problem-solving. The person will work to embed marketing expertise into category teams, influence GTM (go-to-market) strategies, and deliver on our collective mission of driving long-term success for these key growth areas.

Key job responsibilities
Strategic Leadership
- Serve as the primary marketing lead for designated "big bet" categories in the JP Amazon Business.
- Develop comprehensive 3-year brand strategies in collaboration with category teams, aligning with corporate goals and mass advertising priorities.
- Own the marketing strategy for these categories within the central marketing team, ensuring alignment with both internal and external stakeholders.
Category Partnership
- Act as a consultant for category teams, integrating marketing expertise into their GTM strategies.
- Proactively educate category teams on marketing processes, creative development lead times, financial cycles, and other critical workflows.
- Facilitate collaboration and visibility to prevent last-minute asks and misaligned goals.
Execution & Implementation
- Partner with creative, media, and analytics teams to deliver effective, high-quality campaigns for big bet categories.
- Drive the end-to-end brand strategy and campaign execution in alignment with category priorities.
- Advocate for and secure resources necessary to meet growth objectives.
Stakeholder Management
- Build strong relationships across product, finance, and creative teams to align priorities and foster collaboration.
- Act as a key liaison between central marketing and category teams, ensuring mutual visibility and alignment.
- Present strategic recommendations and campaign results to senior leadership.
Continuous Improvement
- Establish feedback loops to refine processes and improve collaboration between marketing and category teams.
- Identify gaps in category marketing knowledge and provide training or resources as needed.
- Stay ahead of industry trends and competitor strategies to inform brand plans.

About the team
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5121596051
- 9+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams
- Fluency in English- Experience working cross-functionally with partner teams to drive adoption and usage of brand assets and messaging
- Experience in strategic marketing management and market analysis and demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives, and support portfolio objectives
- Business level Japanese

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