Product Marketing Manager, Startups

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

About the team

The Startup Marketing team’s mission is to create and deliver content and experiences tailored to the startup audience that support founders in pitching, launching, and running a successful startup. Nested within the Product Marketing function at Stripe, we generate customer insights that inform Stripe’s product strategy, and lead go-to-market for our suite of products. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Partnerships, Demand Generation and Campaigns to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch. 

We are looking for an experienced product marketer to shape the roadmap, drive launches, and grow adoption of Stripe and develop our go-to-market strategy for a key user segment: Startups. In this role, you will develop messaging and positioning, craft the narrative for how our products deliver value to customers, and engage teams across sales, campaigns, demand generation, and product to drive overall awareness, pipeline, and revenue across Stripe’s existing customer base and prospects.

What you’ll do

• Be a storyteller. You have deep empathy for startups  and are able to adapt how you communicate to best reach and engage them and differentiate Stripe. You have excellent verbal and written communication skills
• Lead with data. You like working with data and insights and pair that with your passion for users to generate balanced and thoughtful points of view for how to take our products to market
• Keep things organized. You are able to manage highly interdependent, complex projects and keep various workstreams on track. You are able to manage highly interdependent, complex projects and keep various work streams on track
• Have a passion for technology. You are keen to learn about how things work and are able to explain technical concepts in ways that everyday people can understand
• Be Ambitious. You are eager to make an impact at Stripe. You thrive in a fast-moving, dynamic, hyper-growth environment and are able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right
• Act as a team player. Product Marketers collaborate across the Marketing team and with basically every team at Stripe. You are able to work with a range of disciplines to execute on your work

Responsibilities

• Develop messaging and positioning for Stripe products for Startup users .
• Develop campaign-level content as well as sales enablement assets
• Work closely with product, partnerships, and partner marketing (demand generation) teams to build a marketing strategy, with the goal of driving awareness, demand, and usage of our products
• Enable sales teams to understand the value of our products and competitive solutions
• Partner with field marketing leadership to build a strategy and plan round the world to deliver local community events for founders and define opportunities to engage founders with tailored experiences at Stripe-led and third-party events.
• Manage all internal and external community documentation.

Who you are

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum requirements

• 7+ years prior product marketing experience, with a strong preference for candidates with experience working in B2B settings
• Experience building impactful campaigns targeting startups or startup founders 
• Excellent verbal and written communication skills, with experience translating technical features into benefits for a technical audience
• Be able to leverage data to proactively identify opportunities and drive impactful results

Preferred qualifications

• A users-first mindset, with a focus on creating incredible customer/stakeholder experiences 
• Demonstrated comfort working with senior executives across a variety of disciplines
• Builder mentality with a bias to action and the ability to flex in a fast-paced environment
• Experience working in the startup ecosystem as a product manager or product marketer
• Strong problem solving and analytical ability, with a track record of “test & learn” mindset
• Strong collaboration skills, a tendency to seek and value alternate views, and an ability to earn stakeholder confidence quickly and exert influence
• Excellent analytical skills and the ability to craft actionable insights from complex data