We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Segment Campaign Manager who will spearhead the development and execution of high-impact, integrated segment marketing campaigns that directly contribute to achieving revenue objectives. If you love technology, and are keen to join an industry leader — we would love to hear from you!
As a Segment Campaign Manager your key area of responsibility will be developing and executing end-to-end segment marketing strategies to drive customer acquisition, expansion, and retention. This includes collaborating with cross-functional teams to bring strategies to market, optimizing lead flow into the pipeline, analyzing campaign performance for ROI, managing various marketing program executions, delivering targeted ABM and Always On initiatives, and becoming a segment expert to inform messaging. You will need to work closely with segment marketing, product marketing, channel marketing, business development, digital and creative teams, Marketing Automation, Revenue Operations, and Sales teams, as well as external agencies and vendors.
To be successful in this role you will be a creative and analytical marketing professional with strong collaboration and project management skills. In addition, the successful candidate will have proven analytical and budget management abilities to optimize campaign performance and ROI. Expertise in full-funnel marketing, lead nurturing, and pipeline management, coupled with a passion for understanding market segments and delivering measurable results, is essential.
Develop and manage the end-to-end segment campaign marketing strategy, including campaign planning workbooks and strategic annual campaign plans, to drive new customer acquisition, account expansion, and customer retention.
Partner with segment marketing, product marketing, channel marketing, and business development to ensure alignment of campaign strategies with overall segment business goals.
Collaborate with Marketing Automation, Revenue Operations, and Sales teams to develop dynamic nurturing campaigns, optimize marketing qualification methodology for lead pass-through, and manage the lead pipeline from MAL to closed-won/lost.
Forecast, monitor, and analyze campaign metrics against KPAs to inform future campaign plans, optimize budget allocation, and deliver marketing ROI analysis and performance tracking. Champion continuous improvement by actively developing skills and identifying opportunities to enhance campaign processes and tools, including the evaluation and adoption of new marketing technologies.
Lead and guide agencies, vendors, and internal departments in the execution of advertising, full-funnel content, social media, success stories, sponsorships, events, webinars, podcasts, and channel/partner programs to achieve segment campaign objectives.
Collaborate with content, creative, digital, and sales teams to deliver Account-Based Marketing (ABM) and Always On programs aligned with campaign plans. Maintain Ideal Customer Profiles (ICPs) and continuously develop buyer personas to inform campaign/content strategy at the segment and targeted account level.
Establish subject matter expertise in the assigned segment, leveraging competitive/market analysis to create differentiated campaigns and messaging that highlight Geotab's unique value proposition and attract ideal leads. Support Geotab's annual customer and partner conference “Connect” with segment campaign plans and programs.
5-8 years of experience in B2B Saas marketing campaign strategy development and execution with measurable outcomes and data-driven analytical approach to decision-making.
Previous experience in the Commercial Transportation Field Services segment including Consumer Services, Speciality Trade Contractors, Property Maintenance, Professional & Environmental Services, Healthcare & Pharmaceutical, Media & Entertainment, Hospitality & Leisure, Fiance, Insurance & Real Estate or comparable sub-segments is highly preferred.
Previous industry experience in telematics, connected transportation solutions, B2B IT or software industry marketing, or comparable experience is a strong asset.
Exceptional verbal and written communication skills, with the ability to effectively lead, influence, and collaborate across all organizational levels.
Strategic, data-driven, and results-oriented mindset with a focus on achieving objectives.
Strong ability to stay current with emerging technologies and technical aptitude, including proficiency in CRM systems (e.g., Salesforce), marketing automation platforms (e.g., Salesforce Marketing Cloud), workflow tools (e.g. Jira), Google Suite, and AI tools (e.g., Gemini, ChatGPT) for campaign planning, content creation and data analysis.
Proficient in account-based marketing (ABM) and persona targeting high value prospects with ABM platforms such as 6sense, Demandbase or Zoominfo is preferred.
Excellent interpersonal skills, including diplomacy, negotiation, conflict resolution, and relationship management.
Adaptability and resilience to thrive in a fast-paced environment with evolving priorities and deadlines.
Proactive and resourceful with a willingness to take initiative, propose innovative ideas, and adapt to change within a dynamic, flat organizational structure.
Strong project management skills, including the ability to identify needs, develop solutions, and manage projects from inception to completion.
Collaborative team player with the ability to engage effectively with stakeholders at all levels.
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
*The above are offered to full-time permanent employees only
Geotab will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.
We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. Geotab provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Geotab complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Geotab expressly prohibits any form of workplace harassment or discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Geotab's employees to perform their job duties may result in discipline up to and including discharge. If you would like more information about our EEO program or wish to file a complaint, please contact our EEO officer, Klaus Boeckers at HRCompliance@geotab.com. For more details, view a copy of the EEOC's Know Your Rights poster. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to learn more about what happens with your personal data.
