Senior Merchandising Manager

Coursera was launched in 2012 by Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 175 million registered learners as of March 31, 2025. Coursera partners with over 350 leading universities and industry leaders to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, and degrees. Coursera’s platform innovations enable instructors to deliver scalable, personalized, and verified learning experiences to their learners. Institutions worldwide rely on Coursera to upskill and reskill their employees, citizens, and students in high-demand fields such as GenAI, data science, technology, and business. Coursera is a Delaware public benefit corporation and a B Corp.

Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We're seeking talented individuals who share our passion and drive to revolutionize the way the world learns.

At Coursera, we are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration. 

Coursera has a commitment to enabling flexibility and workspace choices for employees. Our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates. As an employee, we enable you to select your main way of working, whether it's from home, one of our offices or hubs, or a co-working space near you.

Job Overview:

Our Marketing & Communications team connects the world to lifelong transformative learning while shaping public conversations on the future of education and work. Under this sphere, we have Consumer and Growth Marketing, Degree Marketing, Enterprise Marketing, and Communications teams. We aim to extend Coursera’s brand reach and connect students to degree programs, new enterprise customers, and create a marketing system that supports learners throughout their professional journeys.

Coursera is seeking a strategic and innovative Senior Merchandising Manager to lead and elevate our merchandising approach across platforms and channels. In this pivotal role, you will drive the strategy and execution of content and category merchandising, focusing on maximizing learner engagement and driving revenue growth. You will run experiments and analyze performance data and trends to optimize offerings and ensure that users receive the most relevant and impactful content while driving business results. Collaborating with various teams, you will introduce new capabilities, design experiments, and refine our merchandising tactics to enhance the overall educational experience. This role is ideal for a creative and analytical marketer passionate about education and consumer growth.

Responsibilities:

• Merchandising Strategy: Create and implement comprehensive merchandising strategies that enhance content presentation and learner engagement; identify opportunities for growth, market penetration, and category expansion.
• Experimentation and Optimization: Design and execute merchandising experiments on key pages and placements to continuously improve content presentation and user experience.
• Visual and Content Merchandising: Lead visual and content merchandising strategy to optimize how content is presented, ensuring effective content differentiation and positioning to assist in learner decision-making.
• Campaign Execution: Develop and execute integrated marketing campaigns to support business goals, collaborating with cross-functional teams from brief development to execution and reporting.
• Merchandising Capabilities: Work with cross-functional teams to introduce, test, and enhance merchandising capabilities across the platform.
• Data-Driven Insights: Deeply understand learner behavior, user journeys, page performance, and content trends to guide merchandising decisions and maximize impact.

Basic Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field with a minimum of 7 years of experience in merchandising or a related role and a demonstrated track record of driving revenue growth.
• Demonstrated experience running experiments and executing high-impact merchandising strategies in a digital or e-commerce environment.
• Proven success in developing and executing integrated go-to-market plans that achieve measurable business results, with the ability to think strategically while executing tactically.
• Proficiency with merchandising tools and platforms (e.g., Google Analytics, Optimizely, Tableau, 
• Adobe Commerce, Nosto, Hotjar, etc.).
• Excellent written and verbal communication skills, with the ability to present and influence at all organizational levels.
• Strong analytical skills with the ability to interpret data and trends to inform strategic decisions.

Preferred Qualifications:

• Strong project management skills with experience in leading cross-functional teams and managing multiple projects simultaneously.
• Track record of developing and implementing scalable, repeatable marketing processes.
• A proactive mindset with the ability to act decisively, take initiative, and move projects forward efficiently while bringing others along the journey.
• Creative thinker with a proven ability to innovate and drive continuous improvement in merchandising effectiveness.
• Familiarity with global market dynamics and developing culturally relevant merchandising strategies.

If this opportunity interests you, you might like these courses on Coursera:

• Marketing Analytics Course
• Digital Marketing Specialization
• Google Project Management: Professional Certificate

Compensation

Coursera offers competitive pay and equitable compensation practices. Our job titles may span more than one career level. The targeted hiring base salary range for this role is between $111,200 and $139,000 for all Canada candidates. The actual base pay is dependent upon many factors, including but not limited to prior work experiences, training/education, transferable skills, business needs, and geographical location. The base pay range is subject to change and may be modified in the future. This role may also be eligible for variable pay, equity, and benefits. 

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Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.   If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at accommodations@coursera.org.   For California Candidates, please review our CCPA Applicant Notice here. For our Global Candidates, please review our GDPR Recruitment Notice here.   #LI-Remote