Demand Generation Manager, Webinars

Location: Mountain View, CA (In Office ~3 days a week)

What You Will Do

We are seeking a highly motivated and results-oriented Demand Generation Manager to lead the development and execution of our webinar strategy. This is a critical role that will play a pivotal part in driving pipeline growth and accelerating revenue. The ideal candidate will be a strategic thinker with a passion for webinars and story-telling, and a proven track record of success in driving impactful demand generation campaigns.

Develop and execute a comprehensive webinar strategy:

• Define webinar goals and objectives aligned with overall revenue and pipeline targets.
• Identify target audiences and develop compelling webinar topics that resonate with their needs and pain points.
• Conduct thorough market research to identify industry trends and competitive landscapes.
• Collaborate with product marketing, sales, and other cross-functional teams to ensure alignment and maximize webinar impact.

Plan and produce high-quality webinars:

• Develop engaging webinar content, including presentations, scripts, and supporting materials.
• Manage the logistics of webinars, including platform selection, scheduling, and registration.
• Identify and secure high-profile speakers and industry experts.
• Coordinate with internal teams (e.g., marketing, sales, product) to ensure smooth execution.

Drive webinar promotion and attendance:

• Develop and execute multi-channel marketing campaigns to promote webinars across various channels (e.g., email, social media, paid advertising).
• Track and analyze key metrics (e.g., registrations, attendance, lead quality, ROI) to measure webinar performance.
• Continuously optimize webinar campaigns based on data and insights.

Build and nurture webinar communities:

• Leverage webinars to build and nurture relationships with prospects and customers.
• Capture and distribute valuable content from webinars (e.g., recordings, presentations, white papers).
• Foster engagement with attendees through follow-up communications and personalized outreach.

Innovate and iterate:

• Stay abreast of industry best practices and constantly innovate and test  
• Continuously analyze and report on webinar performance and identify areas for improvement.

What You Bring To The Table

• 5 years of experience in demand generation, with a strong focus on webinar marketing.
• Proven track record of success in developing and executing high-performing webinar programs.
• Strong understanding of the webinar lifecycle, from planning and production to promotion and analysis.
• Deep knowledge of the B2B buyer journey.
• Excellent written and verbal communication, presentation, and interpersonal skills.
• Strong analytical and problem-solving skills with the ability to analyze data and draw actionable insights.
• Highly organized and detail-oriented with the ability to manage multiple projects simultaneously.
• Experience with marketing automation platforms (e.g., Marketo) and webinar platforms (e.g., Zoom, ON24).
• Passion for technology and a strong understanding of the SaaS industry.

Compensation Range: $145,000 - $180,000