About Zeta
Zeta is a next-gen banking technology company powering digital-native banking products for leading financial institutions across the globe. Our cloud-native, API-first omni-stack enables rapid deployment of solutions across issuing, processing, core banking, lending, fraud, loyalty, servicing, and digital banking experiences. With 1700+ team members (70% in technology), and platforms supporting 20M+ cards issued globally, Zeta is transforming banking at scale.
About the Role: We're seeking a visionary yet hands-on Senior Manager - Digital Marketing to build the GTM engineering playbook in digital marketing. You will be at the helm of transforming Zeta's traditionally campaign-led B2B marketing motion into a dynamic, signal-responsive GTM ecosystem.This role demands a rare blend of marketing, engineering, data, and operational capability. You will create infrastructure and intelligence that powers account-based marketing, precision demand generation, real-time personalization, and sales acceleration across Zeta's global financial services customer base.
Why this role mattersZeta’s marketing team is transitioning from a strong traditional B2B foundation (content, ABM, digital campaigns) toward building a next-gen growth engine — one that senses signals, adapts in real-time, and scales GTM impact. This role is pivotal to that shift.You’ll be empowered to build from first principles, supported by cross-functional leadership, and have the opportunity to shape the future of growth in one of the most ambitious fintech platforms in the world.
