Position Apple Intelligence, Siri and other Apple AI/ML technologies in the competitive landscape and craft compelling messaging to encourage developer and customer adoption. Launch and drive Momentum for new technologies, operating systems including iOS, iPadOS, macOS, watchOS and visionOS, and features in conjunction with marketing communications, corporate communications, events, and developer relations teams. Serve as an ambassador for Apple tools and technologies through press briefings and partner visits. Research and synthesize technology trends, competitive trends, and user feedback to identify new product and technology opportunities. Drive and execute a growth strategy to delight users and drive engagement with Apple Intelligence features.