Associate Manager, Sales Development (APAC)

Associate Manager, Sales Development - APAC

Location: Sydney, Australia

Position: In-office minimum of 3 days a week (pending office open)

As the Associate Manager, Sales Development, you will lead a team of Sales Development Representatives (SDRs) responsible for converting inbound leads into qualified opportunities and outbounding for new and expansion opportunities for Vimeo’s sales teams. This role is critical to the success of Vimeo’s pipeline, requiring a data-driven leader and executor who can foster a high-performance culture, improve conversion rates, and drive predictable pipeline growth.

You will be responsible for managing the day-to-day operations of the APAC SDR team and directly contributing to the pipeline target through strategic prospecting of your own. You will also be tasked with setting and achieving ambitious goals for the team, and ensuring the team delivers an exceptional experience to prospective customers.

What you’ll do:

• Lead the SDR team to meet or exceed monthly, quarterly, and annual performance targets.
• Establish clear performance metrics, including activity levels, response rates, and lead-to-close conversion rates, and ensure the team is held accountable to them.
• Monitor and analyze team performance to identify blockers, improve efficiency, and refine workflows to drive higher conversion rates.
• Contribute to strategic prospecting yourself, helping to experiment with new prospecting strategies and driving pipeline for your AE stakeholders.
• Oversee hiring, onboarding, and training of new SDRs to build a scalable, high-performing team.
• Provide hands-on coaching and development through call shadowing, role-playing, and one-on-one feedback sessions.
• Deliver ongoing training on prospecting techniques, lead qualification best practices, and the use of tools and technologies.
• Foster a collaborative and inclusive team culture, empowering team members to perform at their best while supporting their professional growth.
• Partner closely with Marketing to align on campaign goals, ensure lead quality, and provide feedback on lead performance.
• Collaborate with Sales Operations to maintain clean data, improve workflows, and forecast potential pipeline gaps.
• Report on pipeline metrics and team performance, providing actionable insights to leadership.

Skills and knowledge you possess:

• 3+ years of experience in sales development, lead generation, or demand development roles.
• Proven ability to own your performance and improve conversion rates through process optimization, experimentation and collaboration.
• Strong familiarity with CRM systems like Salesforce and sales engagement tools such as Outreach, SalesLoft, or Gong.
• Exceptional leadership skills, with a focus on collaboration and contribution to a culture of accountability and inclusivity.
• Experience in hiring, onboarding, and scaling sales teams.
• Strong analytical skills with a track record of making data-driven decisions to optimize workflows and team performance.
• Excellent communication and collaboration skills to work cross-functionally with Marketing, Sales, and Operations.
• Experience in SaaS sales or a related field, with an interest in online video or creative industries a plus.